Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Where And When To Place Products n terms of merchandising turkey-hunting products, Kastner has a strategic plan that makes the most of when and where products are on the shelf. “Our turkey season begins the first of April,” he said. “Most of my manufacturers give me dating, so I usually start to receive turkey-hunting products in mid-February, about 45 days before turkey season opens. That’s about as far out as you need to put merchandise out. If you do anything beyond that, you’re not taking advantage of the season you’re currently in.” Because of the size of the store, Kastner doesn’t place turkey-season products near the front door; rather, he has a place in the interior of the store where he showcases upcoming seasons. “Our store is 20,000 square feet,” he said. “This isn’t like walking into a small store. I have a lot of impulse items I sell a lot of all year long by the front door.” However, Kastner has one section on the main aisle he changes out every 60 days at a minimum, and that’s where turkey-season products are, starting in the middle of February. I “I consider turkey-season products to be a 60-day rotation, 90 at the most,” he said. “So those products go on that main aisle in the middle of the store where everyone has to walk through them to get to the gun counter.” Because products in that section of the store are changed on a regular basis, depending on the season, customers Aimpoint’s 9000SC in Realtree Advantage MAX-4 HD is available in know that’s where 1-dot size (4 MOA) and it fits most 30mm mounting systems. they should look for what’s both close attention to what people are buying upcoming and current. and how heavily. From that information, How long Kastner actually leaves the he makes a decision about whether or not turkey-hunting products in that location to leave those products on the main aisle or depends on how sales are going. He pays move them to a less-desirable location. www.shootingindustry.com Circle No. 213 on Inquiry Card MARCH 2009 33