Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Thursday we mix it up. Depending on what’s going on, we might talk about turkey hunting one day, fishing one day and marine maintenance the third day.” Kastner also For 2009, Federal Premium adds a 12-gauge option to its Mag-Shok uses the InterHeavyweight turkey load with FLITECONTROL Wad line. net to heavily promote the turspend $500 a month, and that buys me five key season. minutes worth of advertising per day,” he “Of course, we put all our seminars said. “I talk with the local disc jockey, and promotions on our Web site,” he said. who is an avid fisherman and who knows “Plus, we have a mailing list of anglers something about hunting, and we just have who fish our tournament circuit. We ea conversation about what’s going on that mail all of them the upcoming promotion particular day in the local area.” schedule, as well.” During the spring, Kastner focuses on Kastner said e-mailing the tournament turkey hunting as well as the spring fish- fishing list about upcoming turkey-hunting that’s also taking place. ing promotions is effective, even though it “On Mondays we talk about what might not seem so at first glance. happened over the weekend, and Fridays “There’s enough crossover there to we talk about what we think is going to make it worthwhile,” he said. “A redneck happen during the upcoming weekend,” is a redneck, and he doesn’t care what he’s he said. “On Tuesday, Wednesday and hunting or fishing for. My customers fish 12 months a year — there are as many boats on the lake the day after Thanksgiving and the day after Christmas as there are on any day in March and April.” As a result, he said, he uses any customer list he can to promote his turkeyhunting sales. In the past, Kastner did a newsletter, but he found that it wasn’t as effective as other forms of advertising. “I quit doing both that and direct mail because I got no response from either one,” he said. “The last year I did that, I decided I was wasting my time and money. Everything has pretty much gone online for me, even though there are still a lot of people in Arkansas who don’t even know how to turn on a computer. I’m reaching those people by newspaper and radio. Even 10 years ago, I noticed I was getting less and less response from direct mailings of any kind.” One other thing Kastner does to bring in turkey hunters is hold a turkey contest each year. “It’s simple,” he said. “The biggest turkey wins. I ask my manufacturers for free stuff, and get turkey-call packages. Every now and then I can get someone to give me a shotgun. I also do a lot of gift certificates.” HOT REMINGTON DEALS! Item# 84379 Caliber: 308 Capacity: 4+1 BBL: 22” Stock: Desert Tan $ $ $ 58999 each EXCLUSIVE Varmint Target Rifle EXCLUSIVE A fusion of advanced performance features in both tactical and varmint rifles, the new Model 700™ Varmint-Tactical Rifle (VTR™) is a revolutionary system optimized for extended-range precision and mobility. Its triangular barrel contour is a product of years of rigorous research and development focused on reducing weight, enhancing rigidity and promoting rapid heat dissipation. To decrease recoil and muzzle jump, this uniquely contoured 22” barrel has an integral muzzle brake that’s machined-in during production. Along with the new barrel design, including a host of other cutting-edge features on the super accurate Model 700 platform, the results are nothing short of astounding. 700 VTR™ Item# 84381 Caliber: 223 Capacity: 5+1 BBL: 22” Stock: Black 589 99 each Item# 84382 Caliber: 223 Capacity: 5+1 BBL: 22” Stock: Desert Tan 58999 each EXCLUSIVE Sale endS June 30 2009 Don’t miss out on these great deals, supplies are limited to quantities on hand. www.davidsonsinc.com 800-367-4867 Circle No. 211 on Inquiry Card CALL TODAY Does Davidson’s GuaranteeD Lifetime Replacement make that much of a difference? I t w I l l w h e n yo u n e e d I t ! 32 MARCH 2009 Read SI DIGITAL www.shootingindustry.com