Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. By Carolee Anita Boyles HUNTING Priorities: Promotions And Advertising astner’s two main priorities when it comes to turkey hunting are promotions and advertising. “Since I have no control over the bird population or over landowners allowing people to hunt on their land, those are the only two variables I can control. So I do a lot of promotions and seminars, and try to steer my customers’ interest in that direction,” he said. When he organizes promotions and seminars, Kastner uses all the manufacturers’ resources available. “I ask manufacturers’ reps and pro staffers to come in,” he said. “For example, I’ll get Bobby Murray to do a seminar for Knight & Hale. Or I’ll get my Primos rep to bring in one of his pro staffers and spend one night or one weekend just talking with customers, answering questions and working with customers on turkey calls. I try to do three of those during the season.” Ultimately, Kastner said, the number of seminars he does depends on who the manufacturers are able to send. “I want the manufacturers to send someone whom I consider worth spending the money on to advertise,” he said. “If I can get someone like Bobby Murray here, I’m going to spend some money advertising the fact that he’s coming.” Kastner does a lot of his advertising in local newspapers, but he doesn’t stop there. He also takes it to the airwaves. “I do a local radio show on hunting and fishing every day at 12:20 in the afternoon,” he said. “I publicize all my promotions on that show.” Getting into radio is simple, Kastner said. “I just called the radio station and www.shootingindustry.com K Take It To The Airwaves, Internet What will hosting a turkey-hunting seminar do for your business? How about increased sales. Here, Jim Strelec, training and promotions manager for Knight & Hale, presents a turkey-calling seminar, resulting in customers with cash in hand, eager to make purchases. MARCH 2009 31 Knight & Hale Knight & Hale