Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. TURKEY Promote, Advertise & Display To Increase Your Sales SELLING I Mossy Oak t’s turkey-hunting selling time. Are your sales up or down? While hunting prod- ucts have taken a downturn, it doesn’t mean you can’t maximize sales in your area. That’s what Philip Kastner, general manager of Trader Bill’s Outdoor Sports in Hot Springs, Ark., does. “For us, turkey-season sales are a shrinking segment of our business,” Kastner said. “The bird population here is shrinking, and because private property is predominant here, there’s an increasing limitation on places where hunters can go.” As a result, Kastner applies all his marketing skills to maintain, even increase, his turkey-hunting sales. This hunter is outfitted in Mossy Oak Obsession clothing, and using a M.A.D. Calls turkey call and Browning shotgun. Are you ready to outfit your hunting customers? 30 MARCH 2009 Read SI DIGITAL www.shootingindustry.com