Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. un dealers who don’t have a shooting range can definitely benefit from the Five-Star Rating checklist, as well. Marks says it makes you look at your facility with fresh eyes. For example, part of the checklist covers restroom facilities, with points scored for cleanliness, separate restrooms for men and women, and the necessity for outdoor restrooms. Marks said Milford Hills decided to install a portable toilet on their sporting clays course because the checklist encouraged them to ask customers what they needed. G Fresh Eyes technology, staff training and uniforms. Dealers who want to combat statements like Gresham’s should focus on staff training. NASR gives the highest points to facilities where staff receives formal training, attends mandatory staff meetings and where staff is trained — and evaluated — on customer service. With women, customer service is the key component to building your customer base. Taking a woman’s needs into consideration — instead of selling her what you think she should have — will go a long way toward improving the image of your store. In terms of the requirements of a FiveStar Range, NASR has this to say: “You may not agree with our vision. Of course, the important thing is that your range meets your vision. Don’t let us tell you any different! However, if you are looking for new customers and members, this rating system can help you identify improvements that will bring them in.” To view the National Association of Shooting Ranges Five-Star Rating checklist, visit www.rangeinfo.org and click on “Five-Star Rating” at the top of the page. 9 “The Five-Star Rating checklist makes you look at your facility with fresh eyes.” “It was something we had overlooked,” Marks said. “It’s quite a hike back from the course. We got a lot of ‘thank yous’ from the ladies for that.” The checklist also covers store management, with categories such as office women’s shooting league. Using the NASR rating system even led to a change in the rental guns Milford Hills offers. The section on rental guns encouraged Marks to assess what the range was missing. Previously, Milford would offer new shooters a standard 12 gauge, but to better address their customers’ needs, Marks decided to invest in youth and ladies model shotguns. “To be able to offer women guns that fit them better has really helped out when we’ve had corporate events,” he said. All of these efforts have definitely paid off for his facility, Marks says — and for the shooting sports. “If people who aren’t in the hunting and shooting sports see you’re doing good things for the community, they will accept you and know you and see that it’s a safe environment,” Marks said. While going after the NASR Five-Star Rating was a challenge, Marks credits it with improving his business. “There’ve been great rewards for us,” he said. www.shootingindustry.com Circle No. 226 on Inquiry Card Glock / Kel-Tec Dealers Fax FFL for catalog Fingertip Extensions also fits many other small pistols in .22, .25, .32, and .380 calibers. Kel-Tec / Bersa cherer upplies Inc 205 Four Mile Creek Rd. Taxewell Tn, 37879 M-1 Garand One Shot FAX 423-733-2073 Adapter Circle No. 222 on Inquiry Card S Slug Plug #5 for The New Glock® Model 21SF MARCH 2009 23