Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. and auto racing fans. SOG marketing coordinator Chris Cashbaugh says technology isn’t all exotic metals and machining — it’s sales power, too. “Technology sells,” he said. “And even better, technology talks. From cell phones to cars and TVs, high-tech is the big consumer draw and knife buyers today demand more than a sharp edge and a good grip. With SOG knives and tools, the technology is there — you just have to know the features and speak the language.” Cashbaugh points out several valuable “high-tech talking points,” ranging from the Arc-Lock folding knife action to spring-opening S.A.T. (SOG Assisted Technology) models, and SOG’s “black TiNi” titanium nitride finish. “Tech-talk not only opens conversation with a customer, it can be the most convincing element in a customer’s choice, and one that carries you right through the sale. Learning the features and language is essential and the payoff in sales is virtually guaranteed,” Cashbaugh said. Mike Janich, BlackHawk’s category manager for knives — both premium MOD (Masters of Defense) and lowerpriced BlackHawk Blades — is not only a gifted knife designer, but also an expert trainer in the defensive use of knives. Years of feedback from his students have shaped both his knife designs and his marketing strategies. “Functionality, versatility and carry options are critical for the buyer who carries a knife, either as a backup for a handgun or as a primary defensive tool in environments where a firearm is not an option,” Janich said. “That’s why we’ve developed so many designs with input from serious users, like Massad Ayoob, James Keating, Kelly McCann and retired Navy SEAL Chief James ‘Patches’ Watson, all renowned selfdefense experts with real-world credentials. If a prospective buyer doesn’t recognize those names, filling them in is a great ‘conversation carrier’ while you’re demonstrating a knife’s features.” Janich says BlackHawk’s designs create selling options for every customer. “Most of our folders offer tip-up or tip-down, right or left-hand carry,” Janich said. “Carry clips can be repositioned in less than a minute — that can be a very profitable minute for a dealer. Some models come with the TCCS (Total Concealed Carry Solution), which offers over 70 carry options — something unique to BlackHawk’s designs. Buyers have named it as a key consideration in their decision to purchase.” 9 KNIFE MARKET A .G . Russell Knives . . . . . . . . . . .358 Al Mar Knives . . . . . . . . . . . . . . .359 Atlanta Cutlery . . . . . . . . . . . . . .360 Bear & Son Cutlery . . . . . . . . . . .361 Benchmade Knife Co . . . . . . . . . .362 Beretta Knives . . . . . . . . . . . . . . .363 BlackHawk Blades . . . . . . . . . . . .364 Blade-Tech Industries . . . . . . . . .365 Browning . . . . . . . . . . . . . . . . . .366 Buck Knives . . . . . . . . . . . . . . . .367 Chris Reeve Knives . . . . . . . . . . .368 Coast Cutlery Co . . . . . . . . . . . . .369 Cold Steel . . . . . . . . . . . . . . . . .370 Colt Knives . . . . . . . . . . . . . . . . .371 Columbia River Knife & Tool . . . . .372 Combat Elite . . . . . . . . . . . . . . . .373 Diamond Machining Tech . . . . . . .374 Edgecraft Corp . . . . . . . . . . . . . . .375 Elishewitz Custom Creations . . . . .376 Emerson Knives . . . . . . . . . . . . .377 EZE-LAP Diamond Products . . . . .378 Frost Cutlery Co . . . . . . . . . . . . . .379 Gerber Legendary Blades . . . . . . .380 Glock . . . . . . . . . . . . . . . . . . . . .381 Great American Tool Co . . . . . . . .382 GT Knives . . . . . . . . . . . . . . . . . .383 Gutmann Cutlery . . . . . . . . . . . . .384 HallMark Cutlery . . . . . . . . . . . . .385 Heckler & Koch . . . . . . . . . . . . . .386 Ka-Bar Knives . . . . . . . . . . . . . . .387 Katz Knives . . . . . . . . . . . . . . . .388 Kershaw Knives . . . . . . . . . . . . .389 Kimber . . . . . . . . . . . . . . . . . . .390 KutMaster . . . . . . . . . . . . . . . . .391 Leatherman Tool Group . . . . . . . .392 Lightfoot Knives . . . . . . . . . . . . .393 Lone Wolf Knives . . . . . . . . . . . .394 Masters of Defense . . . . . . . . . . .395 McHenry Knife Co . . . . . . . . . . . .396 Meyerco USA . . . . . . . . . . . . . . .397 MicroTech Knives . . . . . . . . . . . .398 Moteng . . . . . . . . . . . . . . . . . . .399 Outdoor Edge Cutlery . . . . . . . . . .400 Randall Made Knives . . . . . . . . . .401 Remington Arms . . . . . . . . . . . . .402 Savage Arms . . . . . . . . . . . . . . .403 Sig Sauer . . . . . . . . . . . . . . . . . .404 Smith & Wesson . . . . . . . . . . . . .405 Smith Abrasives . . . . . . . . . . . . .406 SOG Specialty Knives . . . . . . . . .407 Springfield Armory . . . . . . . . . . .408 Spyderco Inc . . . . . . . . . . . . . . . .409 Strider Knives . . . . . . . . . . . . . . .410 Sturm, Ruger & Co . . . . . . . . . . . .411 Swiss Army . . . . . . . . . . . . . . . .412 Taylor Cutlery . . . . . . . . . . . . . . .413 TigerSharp Technologies . . . . . . .414 Tighe Knives . . . . . . . . . . . . . . . .415 Timberline Knives . . . . . . . . . . . .416 W .R . Case & Sons . . . . . . . . . . . .417 William Henry Knives Cutlery . . . .418 Wilson Tactical . . . . . . . . . . . . . .419 Edged tools for the Good Life built Wolf-Tough Automatic Satisfaction! Diablo-DA double action Automatic! Scale release automatic or manual one-handed-opening. 3.3 inch CPM-S30V blade, locking-liner, Textured/contoured handle, 4.1 oz LD23150. Also available in one-handedopening. Non-automatic version LC23155. Paul Prankster 3.2 inch 154 CM blade, Patented Paul lock system locks, blade opened and closed, Cocobolo handles, 3.3 oz., one-handed-opening. LM22750. Also available with G-10 handles LM22820. Circle No. 219 on Inquiry Card www.shootingindustry.com MARCH 2008 39