Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. annual plans to maximize opportunities and profits. “Every dealer should develop a ‘sale calendar’ to maximize their knife sales throughout the year, built around gift giving and seasonal activities,” said Dave Duggin, vice president of sales. “Christmas is a given, of course, but don’t forget the double targets of a ‘Dads & Grads’ sale. Your regular knife customers, and others, will be looking for gift ideas for their friends and family members, whether they are hunters, campers, collectors, fishermen or just knife fans.” Duggin recommends dealers also develop sales promotions that target key seasons: fishing, camping, hunting — something Buck has done to increase their market reach. “Whatever their taste, hobby or pastime, we’re confident that Buck has the perfect knife for a gift or to fit the season,” Duggin said. “Among our hottest, most appealing models right now are the new X-Tract one-hand multi-tools; Nobleman pocket knives; the Twin Peaks, so popular with campers and hikers; one of the many Omni Hunters, delivering top quality at surprisingly low prices; and the Eagle Sirus, one of Buck’s popular assisted-opening knives.” Duggin says the key to success in addressing the gift-giving and seasonal markets is preplanning. “At the beginning of the year, determine the dates that work best for you. Then work with your sales rep to see how you can maximize your buy and be sure you have enough of the right knives in inventory,” Duggin said. From its military origins, SOG Knives has diversified into high-technology cutting tools for law enforcement, outdoor sports and even models for electricians Technology Talks — And Sells! The Adventure Series from Katz Knives are hard-working blades that make great gifts. The successful candidate will be primarily responsible for exceeding speci c volume and distribution objectives for assigned accounts. May be required to assist in various assignments other than speci c National Accounts responsibility. Duties require extensive travel and considerable judgment to work independently, devising and suggesting new or modi ed methods, techniques and procedures to meet new or unusual requirements. The successful candidate will liaise with retail sales team to optimize customer relations. The position will report to the Vice President of Sporting Goods Sales. Principle duties include, but are not limited to: Establish and maintain e ective business contacts with National Accounts. Understand the needs of each individual account. Help them pro tably grow their business. Develop and constantly monitor and adjust a detailed marketing plan for each assigned account. Present new products and programs enthusiastically and e ectively. Conduct sales and training meetings for assigned accounts. Maintain account records and analyze same regarding growth potential. Seek new accounts. Maintain constant view of credit worthiness. Protect company from accounts receivable loss. Attend and participate in sales meetings, planning meetings, product demonstrations, shoots etc. Consolidate analyze and communicate market data to HQ. Conduct surveys and complete special assignments. Develop and maintain a high level of product knowledge of all company and competitor products. Communicate regulation changes, changes in account corporate direction and competitor activities. Investigate and resolve complaints. Submit weekly call reports detailing travel plans and speci cs of account call. The successful candidate will possess a Bachelor’s degree or equivalent and 5+ years experience with national sporting goods retailers. Firearms experience is preferred. Interested candidates should submit their resumes by email to: ksalvador@smith-wesson.com or mail to: Smith & Wesson, Human Resources Dept., 2100 Roosevelt Avenue, Spring eld, MA 01102-2208. AAE/EOE 38 MARCH 2008 Circle No. 224 on Inquiry Card www.shootingindustry.com