Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. John Morrison BLADE PROFITS Put An Edge On Your Knife Sales! knives, utility and specialized cutters for every chore, taste and budget. Just like guns, knives demand some study time and familiarization to properly present them to customers. A little knowledge of commonly used blade steels and handle materials will go a long way toward establishing your credibility and expertise — and the payoff is disproportionately higher than with many other product lines. Knife knowledge abounds for those who seek it. Click the “Edge-U-Cation” tab on Spyderco’s Web page, www.spyderco.com, lance around your shop and ask yourself what you can offer that has sales potential to almost every customer, provides a higher profit margin on a $140 sale than you typically get from a $650 handgun, takes up very little real estate on your shelves and counters, has models available over the widest possible range of prices and features, and has a terrific “repeat sale” track record? The answer: Knives. And there is a full range of blades to offer your customers: hunting knives, tactical folders, commemoratives and gift www.shootingindustry.com A custom version of CRKT’s Kit Carson-designed M4 sells for thousands. The production version lists for $99.99. That’s an “ice breaker.” G Our Industry Experts Agree: • Knowledge of features is number one in knife-sales importance . • Present and display knives as high- quality, high-tech tools . • “Break the ice” with comments on value for the money, the designer and specialized functions . • Remember to “accessorize” your knife sales . • Take the time to fit the knife or carry option to the buyer . • Above all — show your own enthusiasm for the product! MARCH MARCH 2008 2008 35