Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Sprague doesn’t do all his advertising and promotion out of his own pocket. “We take advantage of all the co-op dollars we can,” he said. “Our attention is always drawn by available co-op funds.” Most industry companies have coop programs that help dealers offset the cost of advertising. ATK has a welldeveloped co-op advertising component in its Premium Partner dealer program. ATK offers its top-level dealers, those at the Premium Level, reimbursement for up to $5,000 in advertising media costs. For more information on ATK’s dealer program and the co-op program, call 1-866-223-9388. “Get reps in from the various suppliers such as gun companies, and rep groups that handle ammunition and all sorts of accessories,” Aeschliman said. “Have an open house in the middle of summer and give Tip #6: Hold An Open House. away a lot of door prizes. This is a good time to push accessories, particularly if you can get reps in. Sometimes, especially if you’re a larger independent retailer, you can even get reps to come in and work in the store for a weekend. That creates a lot of interest and a lot of traffic.” One retailer who is particularly successful at this type of event is Kittery Trading Post in Kittery, Maine. “Every year they have September Fest,” Aeschliman said. “They give away door prizes every day, give out free sodas and popcorn, and have people doing all kinds of demonstrations. That generates a tremendous amount of customer traffic.” Summer may be slow, but it doesn’t have to be dead. Take advantage of these tips from the experts to improve your bottom line and make some summertime money. 9 Hogue Grips . . . . . . . . . . . . . . . . 320 H-S Precision Inc . . . . . . . . . . . . . 321 Hunter Co . . . . . . . . . . . . . . . . . . 322 Kel-Tec . . . . . . . . . . . . . . . . . . . . 323 Kimber Mfg . . . . . . . . . . . . . . . . . 324 Kleen-Bore . . . . . . . . . . . . . . . . . 325 Kolpin . . . . . . . . . . . . . . . . . . . . 326 Les Baer Custom . . . . . . . . . . . . . 327 Lyman Products Corp . . . . . . . . . . . 328 Leupold & Stevens . . . . . . . . . . . . 329 Marlin Firearms Co . . . . . . . . . . . . 330 McMillan Fiberglass Stock . . . . . . 331 Midwest Industries . . . . . . . . . . . . 332 MTM Molded Products . . . . . . . . . 333 Navy Arms Co . . . . . . . . . . . . . . . . 334 New England Arms Corp . . . . . . . . . 335 New England Firearms . . . . . . . . . 336 O .F . Mossberg & Sons . . . . . . . . . 337 Outers . . . . . . . . . . . . . . . . . . . . 338 Pachmayr Ltd . . . . . . . . . . . . . . . . 339 Plano . . . . . . . . . . . . . . . . . . . . . 340 Remington Arms Co . . . . . . . . . . . 341 Rossi . . . . . . . . . . . . . . . . . . . . . 342 Samson Manufacturing . . . . . . . . . 343 Savage Arms . . . . . . . . . . . . . . . . 344 Shooters Ridge . . . . . . . . . . . . . . 345 Sig Sauer . . . . . . . . . . . . . . . . . . 346 Smith & Wesson . . . . . . . . . . . . . 347 Speedfeed Inc . . . . . . . . . . . . . . . 348 Springfield Armory . . . . . . . . . . . . 349 Stoney Point Products . . . . . . . . . . 350 Sturm, Ruger & Co . . . . . . . . . . . . 351 Taurus International . . . . . . . . . . . 352 Thompson/Center Arms . . . . . . . . . 353 Traditions Performance Firearms . . 354 Uncle Mike's . . . . . . . . . . . . . . . . 355 Weatherby Inc . . . . . . . . . . . . . . . 356 Winchester Repeating Arms . . . . . 357 Circle No. 217 on Inquiry Card LONG GUNS & ACCESSORIES A .R .M .S . Inc . . . . . . . . . . . . . . . . 284 Action Target . . . . . . . . . . . . . . . . 285 Advanced Technology . . . . . . . . . . 286 ArmaLite . . . . . . . . . . . . . . . . . . . 287 Barrett Firearms . . . . . . . . . . . . . 288 Battenfeld Technologies . . . . . . . . 289 Bell and Carlson . . . . . . . . . . . . . 290 Benelli USA . . . . . . . . . . . . . . . . . 291 Beretta USA . . . . . . . . . . . . . . . . . 292 Birchwood Casey . . . . . . . . . . . . . 293 Boyds' Gunstocks . . . . . . . . . . . . . 294 Boyt Harness Co . . . . . . . . . . . . . . 295 Browning . . . . . . . . . . . . . . . . . . 296 B-Square . . . . . . . . . . . . . . . . . . 297 Bushmaster . . . . . . . . . . . . . . . . . 298 Butler Creek . . . . . . . . . . . . . . . . 299 Caesar Guerini . . . . . . . . . . . . . . . 300 Caldwell Shooting Supplies . . . . . . 301 Century International Arms . . . . . . 302 Champion . . . . . . . . . . . . . . . . . . 303 Charles Daly . . . . . . . . . . . . . . . . 304 Colt's Mfg . Inc . . . . . . . . . . . . . . . 305 Command Arms Accessories . . . . . 306 CZ-USA . . . . . . . . . . . . . . . . . . . . 307 Dakota Arms Inc . . . . . . . . . . . . . . 308 DPMS . . . . . . . . . . . . . . . . . . . . . 309 EMF Co . Inc . . . . . . . . . . . . . . . . . 310 FNH USA . . . . . . . . . . . . . . . . . . . 311 Galco International . . . . . . . . . . . . 312 GG&G . . . . . . . . . . . . . . . . . . . . . 313 Gunslick . . . . . . . . . . . . . . . . . . . 314 H&R 1871 . . . . . . . . . . . . . . . . . . 315 Harris Engineering . . . . . . . . . . . . 316 Heckler & Koch Inc . . . . . . . . . . . . 317 Henry Repeating Arms . . . . . . . . . 318 Hi-Point Firearms . . . . . . . . . . . . . 319 www.shootingindustry.com MARCH 2008 33