Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. ATK has a well-developed dealer program that offers a number of benefits, including reimbursement for advertising. Visit www. premiumpartners.atk.com. BRING OUT THE BIG GUNS Storm Cases are the ultimate protective systems for hunters, collectors and sportsmen not to mention retailers. From our own virtually indestructible case to the innovative Press & Pull® latches, every feature outperforms the competition. And because Hardigg is an expert at creating transport solutions for the military, Storm Case products, distribution and customer service already meet the highest standards. No other case has as much made-in-the-USA pride and value built-in. Nothing out powers a Storm. Guaranteed for life. Hardigg® Cases • South Deerfield, MA 01373 • 800.542.7344 StormCase.com MADE IN THE U.S.A. Trademarks owned by Hardigg Industries, Inc. ©Hardigg Industries, Inc. 2008 Circle No. 216 on Inquiry Card ing different periods of the summer, and find ways to promote guns and accessories around those events. “For instance, May to early June is the application timeframe for some of our fall big-game hunts,” Sprague said. “So we get people thinking about big game during that time period, and do some long-gun business as a result of that.” Also in May, Sprague holds a Marlin rimfire sale for 10 days. “It’s still decent outside then for some target shooting,” he said. As the weather begins to warm up, Sprague starts thinking about bringing his customers indoors. “In June, we do a Father’s Day promotion,” Sprague said. “Generally we work with one of the major manufacturers on that promotion. Lately we’ve been working with Smith & Wesson, and since they now have long guns in their lineup, we feature that line.” In July, the average temperature in Yuma is 108 degrees. Again, Sprague turns to some of the major manufacturers, particularly Springfield Armory, Bushmaster and Mossberg, for promotional support for events held indoors. “We do a big sale with Mossberg and call it our ‘Mossberg Preseason Sale,’” Sprague said. In August, it’s still high summer, but the gun-selling season starts to pick up. “By then, hunters have gotten the results from the Arizona fall hunting draw, and they’re starting to think about what they need,” Sprague said. “Plus, dove season starts September 1, and hunters have that in mind. We start focusing on all of that in the latter part of July.” Tip #5: Take Advantage Of Manufacturer Support. 32 MARCH 2008 Circle No. 222 on Inquiry Card www.shootingindustry.com