Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. TURKEY HUNTERS Expand Your Turkey Sales Season S ean Mahoney, owner of Mahoney’s Sporting Goods in Johnson City, Tenn., also dedicates shelf space to yearround turkey sales, and his reasoning goes beyond letting hunters know they are a turkey-hunting headquarters. “We keep our turkey-hunting equipment out all year because there are always birthday presents to be bought and believe it or not, Christmas is almost as big of a sales season as is the normal turkey hunting season,” Mahoney said. “December is a great season for selling turkey calls, vests and other stocking stuffers. New turkey hunters also drop hints that they’d like to get into the sport and the gift buying takes off.” deer winds down, we tear down, but since deer season is big like turkey season, we keep a selection out for year-round sales,” Mahoney said. “Our turkey sales actually peak at the end of February or March 1, and there is a noticeable slump approximately one month before the season closes and it’s real noticeable at least two weeks into the season. Serious hunters already have bought new products and those that were going to buy have already done so by the end of the two weeks.” To keep sales hot during the season you need to keep your prime display locations stocked with the year’s hottest products. Manufacturing representatives can keep you up-to-date on what they believe will be the best products, but don’t overlook the information you can glean on your own at the SHOT Show and, better yet, the National Wild Turkey Federation annual convention. At the events, it won’t take much investigation to discover what products are sure sellers in the midst of a convention center full of turkey-hunting fanatics. Both events are held during the first part of the year, which will help prepare you for the gift-giving/Christmas/pre-turkey hunting sales. Rotating turkey products in and out of premier locations such as end caps and near the checkout counter is common practice prior to the season. Even stores that keep a full-time lineup of turkey equipment on the shelves rotate their end caps and checkout displays with other products that require equal time. Spring fishing, summer sporting clays and, of course, fall hunting all demand time in the limelight when the season nears. “We start moving our displays immediately when deer season closes Sean and Dan Mahoney of Mahoney’s Sporting Goods in Johnson City, Tenn., dedicate year-round shelf space to in the fall. As soon as turkey-hunting products. Stock Hottest Sellers www.shootingindustry.com MARCH 2008 25