Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. TARGET Mark Kayser Mossy Oak’s Obsession pattern is featured on a wide range of products eagerly sought by turkey hunters. Carefully Timed Strategies Grab Gobbler Sales iming is everything in building your profits. This is especially important if you want to benefit from seasonal sales. Take turkey season. To take full advantage of the spring turkey sales you need to time your product rollout to the period when hunters are thinking about the season and ready to reach for the dough. And for turkey hunters, that may be earlier than you think. Although opportunities for hunting turkeys have expanded across the United States, the window for sales has actually shrunk. You can hunt turkeys in all of the lower 48 and several Canadian provinces. The narrow sales window is partly due to hunters no longer needing to T apply well in advance for turkey permits. They are readily available in over-thecounter options or unlimited applications. Retailers also point out that many avid turkey hunters have already stocked their vests and no longer need to “gear up” as they did in the years leading up to the turkey boom. With these circumstances in mind, you need to have your inventory ready and in view when the time is right. “For our store, turkey sales begin six weeks prior to the opening of the season and run strong until about a week and half before the season closes,” said Fred Jobe, manager for Rogers Sporting Goods in Liberty, Mo. “The greatest sales surge is two to three weeks before the season opener, especially with Internet sales. After the opener, there is a real drop in sales and you really begin to notice it one week after the opener.” Even with a short window of opportunity, Rogers Sporting Goods keeps an area of the store stocked year-round with turkey equipment. “We want customers to know that when they are ready to purchase a turkey product, they know we have it. It’s the mentality of shoppers. If they don’t see it they think we don’t have it,” Jobe said. Remington Model 11-87 ShurShot Turkey 24 MARCH 2008 www.shootingindustry.com