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First-Aid Kits utdoor sports carry inherent risks, and there is always the potential for minor as well as serious injuries. The truly prepared outdoorswoman needs a good first-aid kit to accompany her on her outdoor adventures. Adventure Medical Kits has created a series of Sportsman medical kits designed for hunters and fishing enthusiasts that your customers are sure to appreciate. O The kits range in size from the Outfitter, which contains medical supplies for up to seven people, to the personal-size, lightweight Field Kit. The larger kits include tools, medicine, bandages and even a book titled, “A Comprehensive Guide to Wilderness and Travel Medicine.” There are also helpful cards on how to treat a variety of injuries, ranging from removing a fishhook to gunshot wounds. Stock some of these kits near your register. Women are often the triage nurses for their families and will appreciate having everything they need prepackaged in a handy kit. Contact Adventure Medical Kits at 1-800-324-3517 or www.adventuremedicalkits.com. 9 STI International, Inc has been building 1911s longer than Kimber, SIG, Taurus, Smith & Wesson, & Dan Wesson. www.adventuremedicalkits.com Caliber: .45 ACP O.A. Length: 8.5” Weight: 37 oz the LAWMAN a mass e-mail to direct mailing, the advantages of electronic communication become obvious. New customers also have a better chance of finding you if you have a Web site. Embracing Internet technology is the fastest way to see your profits soar. And it shows. Circle No. 228 on Inquiry Card “New customers have a better chance of finding you if you have a Web site.” The National Wild Turkey Federation study can be found at www.womenintheoutdoors.com under the heading “Outdoors Her Way.” Take advantage of the valuable research this study provides. You’ll gain new insight into the women’s market, why women participate in the outdoors and their impact on the future of the shooting sports. www.shootingindustry.com MARCH 2008 21