SHOT SHOW SHATTERS RECORDS MARCH 2008 TARGET TURKEY HUNTERS LONG GUNS & ACCESSORIES Dump Summer Slump CharlesDaly ® DEFENSE For
Circle No. 226 on Inquiry Card
FN M249 SAW 5.56x45MM NATO LIGHT MACHINE GUN JUST LIKE THEY DO. THE FN PS90 IS AVAILABLE IN 5.7x28MM Every FN PS90 features: Cir
MARCH 2008 • VOLUME 53 • NUMBER 03 Features 24 29 Page 24 Target Turkey Hunters Carefully Timed Strategies Grab Gobbler Sales. M
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smith A
Tell Leah Madachik (“Out Of Control,” Letters, Jan. 2008) to stop crying, turn on the charm, sharpen those sales skills and rais
N E W P R O D U C T Rugged, Reliable, Ruger ®LCP™ LCP | .380 Auto A reliable .380 Auto in a slim, comfortable and affordable pac
Preserve Your State’s Hunting Heritage — page 18 SHOT Show Shatters Records In 30th Year Tony Aeschliman he SHOT Show in Las Veg
NSSF Boosts National Hunting and Fishing Day he Wonders of Wildlife museum has received a major sponsorship from the National Sh
Weatherby Helps Youth Programs custom-made, limited-edition Mark V rifle donated by Weatherby helped raise more than $80,000 to
Winchester Ammunition Launches Third TV Show W inchester Ammunition has a new television program, “Winchester Turkey Revolution,
Circle No. 207 on Inquiry Card turm, Ruger & Co. repurchased 2.2 million shares of its common stock during the fourth quarter of
Newman Agency Expands Buck Knives Territory he Newman Agency, which has represented Buck Knives for more than four decades, has
Doug Evans is the new director of consumer markets for Envelop Protective Covers. In his new position, Evans will adapt the comp
Circle No. 209 on Inquiry Card “As pro staff manager, it will be my Hunter’s Specialties own private consulting business. He hol
Massad Ayoob Should You Start A Cop Shop? — Part II ast month, we looked at two gun ers tend to first address firearms, the L.E.
T It’s Worth It he police equipment market is a tough one to break into. Large departmental purchases are made on bid. Some elem
Greg Staunton Get Involved: Preserve Your State’s Hunting Heritage T Studies show that youth who start hunting at a younger age
wo of Virginia’s neighboring states, Maryland and West Virginia — each a longtime haven for outdoorsmen — are taking very differ
Lisa Parsons-Wraith Deer & Turkey Guns Top Sellers With Women hen it comes to the women’s market, there’s a lot of confusion abo
First-Aid Kits utdoor sports carry inherent risks, and there is always the potential for minor as well as serious injuries. The
Commander Gilmore Under The Influence Of Acute Stupidity I t’s just human nature. Anytime somebody does something unnecessarily
a snoring drunk burglar. When police arrived, they found a guy passed out with an empty communion wine bottle at his side. Charl
TARGET Mark Kayser Mossy Oak’s Obsession pattern is featured on a wide range of products eagerly sought by turkey hunters. Caref
TURKEY HUNTERS Expand Your Turkey Sales Season S ean Mahoney, owner of Mahoney’s Sporting Goods in Johnson City, Tenn., also ded
Meet The Must-Have-Now Demand ven gun dealers who have never considered stocking turkey-hunting firearms, ammunition and associa
honey suggests you also stock items that are supported by strong manufacturing advertising and branding, since it saves you adve
All scopes and rings are not included. Cal: .338 Federal RFLR-338L Weighs Just 7.9 lbs! Cal: 6.5 Creedmoor RFLR-65 Also Availabl
Carolee Anita Boyles During the summer, your store doesn’t have to be deserted. You can draw crowds, like this one at Sprague Sp
Marlin Model 1894 Leupold VX-7L Long Range Birchwood Casey Dirty Bird Keep your customers’ interest during the summer by offerin