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Shooting Industry June 2012 Digital Edition - Page 8

Industry Industrynews By Bill Dunn, NSSF SSF released in mid-April a newly commissioned report detailing double-digit gains in jobs and other data showing the industry has been a leader in the nation’s economic recovery. The “Firearms and Ammunition Industry Economic Impact Report — 2012” was released during NSSF’s 2012 Congressional Fly-In April 19 on Capitol Hill. Firearms industry leaders were briefed on numerous milestones, such as a 30.6 percent increase in jobs between 2008 and 2011, a 66.5 percent increase in economic impact and a 66.5 percent increase in federal taxes paid by industry companies. “During difficult economic times and high unemployment rates nationally, our industry actually grew and created more than 10,000 new, well-paying jobs,” said Steve Sanetti, NSSF president. “Our industry is proud to be one of the bright spots in this economy.” The firearms industry has stood apart Camouflage Influences Purchases — pg. 22 Report: Industry Helps Economic Recovery N NSSF: Firearms & Ammunition Industry Economic Impact DirectJobs TotalJobs EcononicImpact FederalTaxes StateTaxes ExciseTaxes 2008 75,600 1 66,200 $1 9,128,934,700 $1,503,740,470 $1,299,088,680 $351,540,010 201 1 98,750 209,750 $31,838,799,400 $2,503,904,400 $2,071,203,430 $487,998,106 %Change 30.6% 26.2% 66.5% 66.5% 59.4% 38.8% from other industries by thriving in a down economy. Indicators such as NICS background-check statistics, firearms production and importation figures, firearm retailer surveys and reports from retailers nationwide reveal that Americans are purchasing firearms in record numbers. This year’s robust sales are a continuation of the economic growth the firearms and ammunition industry experienced last year. This increase in firearms ownership coincided with the continued decline in accidental firearm-related fatalities — a more than 60-percent decrease in the last 20 years — and a continued drop in crime rates nationally. Also cited in the economic impact report were the significant taxes paid by industry companies to federal and state governments, and the Pittman-Robertson excise tax the industry pays on the products it sells. The latter tax is the major source of wildlife conservation funding in America. The NSSF report can be viewed at www.nssf.org/impact. Ruger Delivers On 1.2 Million Gun Challenge R uger far exceeded its goal of selling a million guns in one year. Last year, in announcing the “1 Million Gun Challenge to Benefit the NRA” campaign, Ruger pledged to donate $1 for each new Ruger firearm sold between the 2011 and 2012 NRA Annual Meetings. “Our goal is to present the NRA with a check for $1 million during the 141st NRA Annual Meeting in St. Louis next April,” said Mike Fifer, Ruger CEO, during the campaign’s launch. Backed by aggressive new product introductions and promotions, Ruger set a fast pace in firearm sales, hitting the 871,200 mark on Dec. 31, 2011. “With that achievement, I knew we needed a higher goal,” Fifer said, in announcing the “1.2 Million Gun Challenge.” At the NRA Annual Meeting in April, Ruger presented the NRA a check for $1,253,700, reflecting the number of firearms sold in the past 12 months. “We achieved this milestone because of the strong support of our loyal consumers. Everyone who purchased a Ruger during the past year contributed to this achievement and should take pride in making history,” Fifer said. Presenting the Ruger check was Cassie Evins, the winner of Ruger’s “I Took The Challenge” essay contest. For more information, visit www.ruger.com/million. SI DIGITAL Hot Link Cassie Evins (center) and Mike Fifer (right) present the check to Chris Cox, NRA-ILA executive director. Visit www.ruger.com/million. Subscribe to SI Digital. It’s Free! www.shootingindustry.com 8 JUNE 2012 Subscribe to SI DIGITAL www.shootingindustry.com

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