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Shooting Industry June 2012 Digital Edition - Page 62

Industry Industry watch Industry In Full-Hiring Mode ompanies throughout the industry are hiring at a pace that may be record setting. I maintain a close watch on hirings, personnel changes and new-position creation in the industry, and what is happening now goes beyond the shuffling of veteran personnel from one company to another. Yes, that is still occurring, but there is a noted surge in new personnel to fill new positions. Of note is the number of hirings for positions in marketing, business development, sales, distribution, customer service, promotions and social media. Given the hiring pace, it’s obvious companies are expanding and scrambling to meet the demands created by the robust sales the industry continues to enjoy. Russ Thurman C A welcome, healthy indication that companies are confident in the future. The strong sales, and the impact the industry is having in an economic environment that still struggles to recover, has caught the attention of other industries and the media. The information in NSSF’s “Economic Impact Report,” released in April, received wide coverage in the media and the Internet. While some major media organizations managed to “miss” the story, others gave prominent coverage of the number of jobs the industry added from 2008 through 2011 and their economic impact. And the numbers are impressive: a 30.6 percent increase in jobs, and a 66.5 percent increase in the amount of federal taxes paid by companies within the industry. For the most part, those who run companies within the industry are very conservative when it comes to rapid expansion and forecasting over-the-top increases in sales. For the few who have ventured in that risky direction, most have suffered the impact of outrunning their headlights. Fortunately, that does not appear to be the case in what is happening now. Beyond scrambling to meet the demands of the present marketplace, the hiring and the creating of new positions is a welcome, healthy indication that companies are confident in the future. See Industry News: “Report: Industry Helps Economic Recovery,” page 8. Top U.S. Firearm Manufacturer? n the July issue of Shooting Industry, we present our muchread annual report on the state of the U.S. firearms industry. What can we report beyond the obvious: the industry is “white hot”? We have a few surprises and, hopefully, some insight. As always, the report will review annual production numbers of firearms produced in the U.S. (who are the top U.S. manufacturers), background check data and top-selling firearms, along with firearm import data. You can receive your own copy of Shooting Industry by subscribing to our free digital edition. Visit www.shootingindustry. com and click “Digital Edition.” Subscribe now, SI DIGITAL Hot Link and your first issue will be the July issue. I Winchester, Browning Offer Tax Relief alutes to Browning and Winchester Repeating Arms for their attention-getting, early April campaign to beat the taxman. Consumers who purchased new firearms during April were reimbursed up to 8 percent. For example, if customers spent $1,000 and paid 8 percent sales tax, they’d get $80 back. Pretty nice discount — and it didn’t come out of the dealer’s profit. That’s great tax relief. S CenterPoint Focuses On Dealers enterPoint, an optic division of Crosman, is making major changes in how it addresses the market. “We’re introducing some new products and some new packaging that’s aimed directly to the independent dealer. By converting to a boxed version, instead of clam packing, the customers can take the scope out of the boxes and talk about it with the dealer,” said Blake Anderson, sales manager, wholesale distribution for Crosman and CenterPoint. C New riflescopes will include what Anderson calls “bread-andbutter” models. “They’ll address the most popular hunting configurations in riflescopes in a boxed version, and be price conscious. There won’t be a lot of crossover where those items will be seen in mass merchants. So, independent dealers are pretty much going to own that category,” he said. Anderson says CenterPoint is committed to these changes. “That’s my whole purpose. When I wake up every day, it’s making sure the independent dealer and two-step distributor is being taken care of,” he said. For more information, visit or call 1-866-726-1122. Continued on page 61 62 JUNE 2012 Subscribe to SI DIGITAL

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