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Shooting Industry June 2012 Digital Edition - Page 61

Industrywatch Muzzleloading Sales Up Continued from page 62 Email the Editor: editor@shootingindustry.com J ust when it looked like muzzleloading was destined to languish and fade away, it’s making a comeback. “The number of Thompson/Center orders is strong,” said Paul Pluff, Smith & Wesson director of marketing communications. “They really started to pick up six months ago. That tells me dealers are responding to customers who are looking at muzzleloading as the next challenge.” Pluff said muzzleloading sales did drop during recent years when consumers were focusing on handguns and modern sporting rifles. “Now, consumers are looking at other firearms, and it’s a natural evolution for them to look at muzzleloading. For hunters, it gives them an added week during the hunting season and a different challenge. Dealers really need to take another look at what muzzleloading will do for them,” Pluff said. To examine the muzzleloading offerings from T/C, visit www.tcarms.com. Thompson/Center Triumph Bone Collector The Zombies Are Here oes anyone else hear a traditional cash register ringing every time the word “zombies” is spoken? OK, it may just be me. That said, the Zombie Craze is ringing up sales — just ask Steve Hornady of Hornady Ammunition. And, we did. See our interview with Hornady by visiting www. shootingindustry.com and clicking “Digital Bonus.” Readers of our digital edition can see the video interview on page 37 of this issue. D Step To The Firing Line ur Shooting Industry Masters in July is set to be the best competition in the 10-year history of the industry-only event. Each year, we make the same pronouncement, because each year the Masters grows beyond even our high expectations. This year, in addition to setting a record for the number of teams entered and the number of sponsors, we set a Fastest Team Sign Up record. We exceeded our goal for the number of teams we have space for in the later part of April — three months before the first round goes downrange! By any measure, that’s impressive. More than 80 teams from companies throughout the industry will step to the firing line at the Masters. For a look at the teams entered, see the Challenge Ads beginning on page 40 of this issue. If you’d like to donate prizes for the Masters raffle, which supports NSSF’s First Shots program, email Elizabeth O’Neill at elizabeth@shootingindustry.com. If you’d like to join our sponsor lineup, email Shari LeGate at shari@shootingindustry.com. 9 O Visit www.shootingindustry.com to subscribe to the Internet-based issue. IT’S FREE NO PROBLEM! SI Digital has issues dating back to 2008! JUNE 2012 61 Dealers — Are you using Shooting Industry’s Product Index? Visit www.shootingindustry.com/productindex www.shootingindustry.com Want an older issue?

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