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Shooting Industry June 2012 Digital Edition - Page 13

Minox Partners With Mule Deer Foundation inox USA announces it will contribute $25 to the Mule Deer Foundation (MDF) for each new Minox limited edition MDF BV II 10x42 binocular sold. “We at Minox believe very strongly in conserving our wildlife, their habitats and our sporting traditions. We could not imagine a better partner to work with in achieving these goals than the Mule Deer Foundation,” said Matt Suuck, sport optics manager for Minox USA Inc. “Minox understands the value of cause-related marketing. Teaming up with one of the most efficient conservation groups focused on an icon of the West is not only good for business, but it’s the right thing to do for wildlife and the future of hunting,” M said Miles Moretti, MDF CEO. The MDF BV II 10x42 binocular features Germanengineered precision optics with M* multi-coatings, full aluminum housing and protective rubber armoring. It is backed by the Minox Lifetime Total Coverage warranty. For more information, visit www.minox.com and www. muledeer.org. Minox MDF BV II Potterfield, MidwayUSA Honored By Blue Book Publications B lue Book Publications Inc. presented MidwayUSA and its president, Larry Potterfield, its first-ever award for lifetime sales achievement during the 2012 NRA Annual Meeting & Exhibits in St. Louis. “MidwayUSA has been a key account for Blue Book Publications Inc. MidwayUSA has sold over 35,000 Blue Book products, resulting in over $650,000 in sales. Larry Potterfield is also an industry leader and strong advocate for the Second Amendment,” said Adam Burt, Blue Book’s business development officer. For more information, visit www.bluebookinc.com. From left, Adam Burt, Blue Book Publications Inc., Brenda and Larry Potterfield, and S.P. Fjestad, Blue Book Publications author/publisher. no problem. no time to handload? Handloaded precision in a factory loaded round. bullet tecHnology: reduced fouling and pinpoint accuracy. devastating terminal performance on wHitetail, mule deer and elk from 50 to 500 yards. optimized for your target. tm BarnesBullets.com | 800.574 .9200 the bUllet haS the Final SaY tm www.shootingindustry.com JUNE 2012 13

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