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Shooting Industry June 2011 Digital Edition - Page 62

Industry Industry watch Russ Thurman Dealers And Companies Report Increased Sales he industry is enjoying Cabela’s reports a 8.9brisk business, with dealpercent increase in its sales durers reporting their sales, ing the first quarter of 2011, particularly in personal defense with strong numbers in firefirearms, rival those posted durarms, women’s and children’s ing late 2008 and early 2009. segments, and hunting apparel. For April, the number of Olin Corp., makers of Winbackground checks conducted chester ammunition, reports that was up 15.2 percent, reports first quarter Winchester division NSSF in releasing its adjusted sales were $136.6 million, up figures of data from the Nafrom $131.4 million in the first tional Instant Criminal Backquarter of 2010. ground Check System (NICS). Several companies report There were 843,484 background sales in the hunting category are checks in April, compared to increasing, a positive sign in a 731,955 in April 2010. segment of the market that has This marks the 11th straight seen flat sales, at best. month-over-month increase in Consumers were very upbeat at this year’s NRA Annual Meeting & Despite the increased sales NSSF-adjusted NICS figures. Exhibits in Pittsburgh, Pa. Official attendance was more than 71,000, and positive financial reports, For the adjusted NICS data, according to NRA. imports during the first quarter NSSF subtracts all NICS purof 2011 were down 18.9 perpose code permit checks used by in sales in the first quarter of 2011, comcent, according to the United several states for CCW permit application pared to the same quarter in 2010. The States International Trade Commission. checks, as well as checks on active CCW company says its 2011 new product introNext month, we’ll examine these numpermit databases. ductions posted $20.8 million in sales, or bers and other data in our annual “U.S. Ruger reports a 10.5-percent increase 29 percent of its sales in the first quarter. Firearms Industry Today” report. Russ Thurman T Beretta Salutes SEAL Team Six alutes to Beretta Defense Technologies (BDT) for their tribute to SEAL Team Six in the May 6 edition of “USA Today.” The major advertisement saluted the team’s extraordinary efforts in eliminating Osama bin Laden. “Beretta Defense Technologies, along with a grateful nation, wishes to thank the brave men of Navy SEAL Team Six who, together with our warfighters, selflessly risk their lives each day to make this world a safer place,” BDT announced in a news release. “Their bravery and quick action in recent days cannot be honored with a mere ‘thank you.’ It is perhaps better said with a quote found in the BDT advertisement, ‘Thank you SEAL Team Six, job well done.’” BDT is a new military division of Beretta Holding Group. Visit www.berettadefence.com. S Mossy Oak Supports Delta Waterfowl M ossy Oak has joined Delta Waterfowl for 2011 to support research initiatives, aid mentorship programs and establish a stewardship award. “Delta Waterfowl’s mission is to provide knowledge, leaders and science-based solutions that efficiently conserve waterfowl, and secure the future for waterfowl hunting. Supporting Delta Waterfowl is our way, in a sense, to keep the sport alive,” said Bill Sugg, Mossy Oak president. “Mossy Oak is supporting two very important initiatives on behalf of duck hunters. First Hunt and the waterfowl satisfaction research are tangible examples of Mossy Oak’s leadership in serving their duck hunter members. Both projects are critical in arresting the decline in waterfowl hunter numbers and participation, and we are very grateful for this support,” said John Devney, Delta Waterfowl senior vice president. Visit www.mossyoak.com and www.deltawaterfowl.org. Continued on page 61 Sign Up For Your Free Subscription To SI Digital. Visit www.shootingindustry.com 62 JUNE 2011 Read SI DIGITAL www.shootingindustry.com

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