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Shooting Industry June 2011 Digital Edition - Page 61

Industrywatch Loving What He Does ew Danielson, CEO of Crimson Trace, enjoys talking with customers. At the NRA event in Pittsburgh, he worked his booth as if he was the company’s newest, most energetic employee. “I love this show. These are my kind of people. I could do this all the time,” Danielson said, displaying a perpetual smile, as he moved to another visitor who was closely examining a Laserguard-equipped pistol. Visit Lew Danielson (right), Crimson Trace CEO, talks with visitors to his booth at the NRA event. Continued from page 62 E-mail the Editor L Three Ranges Earn NSSF Five-,Four-Star Ratings wo ranges have received NSSF Five Star certification and another has been awarded Four Star status, reports Zach Snow, NSSF manager, shooting promotions. The newest additions to the NSSF Five Star Range list are two Missouri ranges: Top Gun Shooting Sports in Arnold and the Sound of Freedom USA in Ozark. Snow reports that both of these indoor ranges and retail operations are great business models, demonstrating a forward-thinking approach to recruitment and retention. Awarded Four Stars is the Illinois State Rifle Association Range, near Kankakee, Ill., which keeps shooters active through leagues and competitions. For more information, visit ranges/FiveStar. T TR-91, manufacturer of top-quality firearms — not clones — is seeking Master Dealers. The company, based in Farmington, Conn., provides dealers with a number of attractive incentives. “The Master Dealer program offers price breaks on our products (competitive vs. distributor cost), priority allocation after each production run and a constant flow of promotional materials (stickers, catalogs, hats, T-shirts and banners). Dealers are also listed on our new website as a preferred supplier in their respective states,” said John McNamara, PTR-91 sales manager. Based on the HK/G3 platform, the PTR line of rifles and pistols are variants chambered in .308 and 7.62x39. Improvements on the original design include match-grade target barrels, tactical handguards that are designed to accept accessory rails, optional welded Picatinny scope mounts and stock options. For more information, visit or call (860) 676-1776. P PTR-91 Seeks Master Dealers Russ Thurman PTR-91 SC Smith & Wesson Expands Military Appreciation Program S mith & Wesson Corp. announces it is expanding its “Nation’s Finest” rebate program, which provides qualified military personnel and disabled veterans with discounts on select Smith & Wesson firearms. “It is with a great sense of pride and deep appreciation that we have expanded the Nation’s Finest program to give something back to the men and women of the U.S. armed services,” said James Debney, Smith & Wesson president of firearms. The Nation’s Finest program offers eligible military personnel and disabled veterans a $100 mail-in rebate for the purchase of a qualifying M&P15 rifle, and a $50 mail-in rebate for the purchase of a qualifying M&P pistol or Smith & Wesson revolver. The program, which runs through Dec. 31, is available SI DIGITAL Hot Link to all active duty U.S. military, retired military with retired military status, active National Guard reservists and disabled veterans of all U.S. military branches, including the U.S. Coast Guard. “These true patriots have selflessly and valiantly devoted their lives to the preservation of the United States and, in turn, we have pledged our support to them. While we can never thank them enough for their services or the hardships they have endured, we hope this program will help them enjoy the shooting sports both on a professional and recreational level,” Debney said. The incentive program is limited to the purchase of one model per firearm category. There are some exclusions, including all M&P15 Sport rifles, M&P15-22 rifles, M&P22 pistols and all used firearms. Those wishing to take advantage of this offer should visit the Smith & Wesson website,, for redemption coupons and complete details. 9 JUNE 2011 61

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