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Shooting Industry June 2011 Digital Edition - Page 21

Outdoor marketplace LaserMax Website Enhances Experience L aserMax recently launched its new website at LaserMax.com. The website has been completely redesigned, with a new navigation panel, enhanced shopping capabilities, in-depth product information, warranty registration and instructional videos. The “Product” section offers customers numerous ways to find exactly what they need. The Laser Compatibility Finder allows visitors to select their handgun make and model to see which LaserMax product best suits their firearm. The “Learn” section helps customers see how to install guide rod lasers via installation videos. The site also features installation guide downloads and FAQs for every LaserMax sight. “Whether they use the site to learn about laser sights, use the ‘Find a Dealer’ section to find a local dealer in their area or purchase online, we think this new website will truly enhance the customer experience,”said Eric Haase, vice presi- dent of sales and marketing for LaserMax. Visit www.lasermax.com. harter Arms will visit 90 dealers across the U.S. this year as one of the sponsors of the Elite Sports Express, a 75-foot showroom on wheels. Nick Ecker, president of Charter Arms, selected 29 of the company’s most popular revolvers for customers to test out while visiting the mobile showroom. “Charter Arms products are currently touring the East and West Coast showrooms, staffed by knowledgeable individuals on hand to educate the consumer in the revolvers’ features and the safe handling of firearms,” Ecker said. “It’s no surprise to us that the colored anodized frame models — like the Lady Chic, Pink Lady and Cougar — are getting the C Charter Arms Takes To The Road most attention,” said Lissa McCarthy, national sales manager. “Women want to incorporate fashion when they carry, and create their own personal statement. At Charter Arms, we pay close attention to our customers’ requests Charter Arms Cougar and keeping them satisfied.” For more information, visit www. charterfirearms.com. To learn more about the Elite Sports Express and its schedule, visit www.elitesportsexpress.com. 9 DRIVING SALES: Ongoing Programs, Rebates & Promotions For a WEEKLY updated listing, visit www.shootingindustry.com. SI DIGITAL Bonus Consumer Promotions: Alliant Powder • Free shooting pouch; with purchase of 16 lbs. of powder Through Dec. 31 www.premiumpartners.atk.com Carl Zeiss Sports Optics • $50 rebate; with purchase of Conquest Riflescopes with Rapid-Z Ballistic Reticle • $100 rebate; with purchase of Victory Riflescopes with Rapid-Z reticle Through Dec. 31 www.zeiss.com/sports Champion Traps & Targets • $25 rebate; with purchase of WheelyBird Through Aug. 31 • $50 rebate; with purchase of EasyBird, Doubles, SST and 180-Sporter or 6-Packer Traps • Free Champion Pink Hat; with purchase of Pink Shooting Glasses, Pink Electronic Muffs, Pink Trapshooting Shell Pouch or Shooters Ridge Pink Stock Through Dec. 31 www.championtarget.com Crimson Trace • $50 rebate; with purchase of Lasergrips, Laserguard and Modular Vertical Foregrip (MVF) Through June 30 www.crimsontrace.com Franchi • Up to $200 rebate; with purchase of Franchi I-12 or Renaissance shotgun Through July 31 www.franchiusa.com/promos/ Hornady • Free bullets; select purchases Through Dec. 31 www.hornady.com/promotions LaserMax • Up to $60 rebate; with purchase of Uni-Max Green or Red Through July 15 www.lasermax.com Marlin Firearms • $25 cash back; with purchase of Model 795 Through Dec. 31 www.marlinfirearms.com Nosler • Special pricing on Trophy Grade Rifle for NRA members Through Dec. 31 www.Nosler.com/stimulus Outers • Free .22-cal. Disposable Pull-Thru Cleaning Kit; with $30 purchase Through Dec. 31 www.outers-guncare.com RCBS • Up to $50 rebate; with purchase of RCBS product Through Dec. 31 www.rcbs.com Remington • $25 cash back; with purchase of Model 597 Through Dec. 31 www.remington.com/rebates Smith & Wesson • Up to $100 rebate for active, retired and disabled military personnel; with purchase of select M&Ps Through Dec. 31 www.smith-wesson.com/nationsfinest Weaver • Free Buck Commander Hunting Pack; with purchase of Weaver Super Slam or Grand Slam Riflescope or Binoculars • $50 rebate; with purchase of Weaver Super Slam Scopes Through Dec. 31 www.premiumpartners.atk.com Dealer-Only Promotions: McGowen Precision Barrels • 30% off retail pricing for new dealers (406) 755-4907 www.mcgowenbarrel.com O.F. Mossberg & Sons • Free firearms with multi-gun package purchases; Stocking Dealer Purchase Program Through Sept. 30 • 40% off price of up to two Mossberg or Mossberg International firearms per year; VIP Discount Purchase Program www.mossberg.com/triplecrown E-mail your Programs, Rebates & Promotions to: editor@shootingindustry.com www.shootingindustry.com JUNE 2011 21

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