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Shooting Industry June 2011 Digital Edition - Page 21

Outdoor marketplace LaserMax Website Enhances Experience L aserMax recently launched its new website at The website has been completely redesigned, with a new navigation panel, enhanced shopping capabilities, in-depth product information, warranty registration and instructional videos. The “Product” section offers customers numerous ways to find exactly what they need. The Laser Compatibility Finder allows visitors to select their handgun make and model to see which LaserMax product best suits their firearm. The “Learn” section helps customers see how to install guide rod lasers via installation videos. The site also features installation guide downloads and FAQs for every LaserMax sight. “Whether they use the site to learn about laser sights, use the ‘Find a Dealer’ section to find a local dealer in their area or purchase online, we think this new website will truly enhance the customer experience,”said Eric Haase, vice presi- dent of sales and marketing for LaserMax. Visit harter Arms will visit 90 dealers across the U.S. this year as one of the sponsors of the Elite Sports Express, a 75-foot showroom on wheels. Nick Ecker, president of Charter Arms, selected 29 of the company’s most popular revolvers for customers to test out while visiting the mobile showroom. “Charter Arms products are currently touring the East and West Coast showrooms, staffed by knowledgeable individuals on hand to educate the consumer in the revolvers’ features and the safe handling of firearms,” Ecker said. “It’s no surprise to us that the colored anodized frame models — like the Lady Chic, Pink Lady and Cougar — are getting the C Charter Arms Takes To The Road most attention,” said Lissa McCarthy, national sales manager. “Women want to incorporate fashion when they carry, and create their own personal statement. At Charter Arms, we pay close attention to our customers’ requests Charter Arms Cougar and keeping them satisfied.” For more information, visit www. To learn more about the Elite Sports Express and its schedule, visit 9 DRIVING SALES: Ongoing Programs, Rebates & Promotions For a WEEKLY updated listing, visit SI DIGITAL Bonus Consumer Promotions: Alliant Powder • Free shooting pouch; with purchase of 16 lbs. of powder Through Dec. 31 Carl Zeiss Sports Optics • $50 rebate; with purchase of Conquest Riflescopes with Rapid-Z Ballistic Reticle • $100 rebate; with purchase of Victory Riflescopes with Rapid-Z reticle Through Dec. 31 Champion Traps & Targets • $25 rebate; with purchase of WheelyBird Through Aug. 31 • $50 rebate; with purchase of EasyBird, Doubles, SST and 180-Sporter or 6-Packer Traps • Free Champion Pink Hat; with purchase of Pink Shooting Glasses, Pink Electronic Muffs, Pink Trapshooting Shell Pouch or Shooters Ridge Pink Stock Through Dec. 31 Crimson Trace • $50 rebate; with purchase of Lasergrips, Laserguard and Modular Vertical Foregrip (MVF) Through June 30 Franchi • Up to $200 rebate; with purchase of Franchi I-12 or Renaissance shotgun Through July 31 Hornady • Free bullets; select purchases Through Dec. 31 LaserMax • Up to $60 rebate; with purchase of Uni-Max Green or Red Through July 15 Marlin Firearms • $25 cash back; with purchase of Model 795 Through Dec. 31 Nosler • Special pricing on Trophy Grade Rifle for NRA members Through Dec. 31 Outers • Free .22-cal. Disposable Pull-Thru Cleaning Kit; with $30 purchase Through Dec. 31 RCBS • Up to $50 rebate; with purchase of RCBS product Through Dec. 31 Remington • $25 cash back; with purchase of Model 597 Through Dec. 31 Smith & Wesson • Up to $100 rebate for active, retired and disabled military personnel; with purchase of select M&Ps Through Dec. 31 Weaver • Free Buck Commander Hunting Pack; with purchase of Weaver Super Slam or Grand Slam Riflescope or Binoculars • $50 rebate; with purchase of Weaver Super Slam Scopes Through Dec. 31 Dealer-Only Promotions: McGowen Precision Barrels • 30% off retail pricing for new dealers (406) 755-4907 O.F. Mossberg & Sons • Free firearms with multi-gun package purchases; Stocking Dealer Purchase Program Through Sept. 30 • 40% off price of up to two Mossberg or Mossberg International firearms per year; VIP Discount Purchase Program E-mail your Programs, Rebates & Promotions to: JUNE 2011 21

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