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Shooting Industry June 2011 Digital Edition - Page 13

NSSF Sponsors Media Day C MG Marketing & Events and Triple Curl Public Relations & Advertising announce that NSSF has made a threeyear commitment to become the title sponsor of SHOT Show Media Day at the Range. The annual event, held the day before SHOT Show, has become one of the largest gatherings of media in the industry, with more than 600 in attendance this past January. The event gives industry media the opportunity to handle, shoot and review new products and services from over 75 manufacturers, nonprofit and conservation groups. “We are extremely pleased to be the title sponsor of SHOT Show Media Day at the Range. This event has a long history of value to those who participate, and is a natural fit for NSSF as owner of the SHOT Show,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “The working media has become a major part of the SHOT Show. The SHOT Show Media Day at the Range is a great opportunity for our members and exhibitors since the media actually has an opportunity to go out and test new products. Last year a record number of media attended, and I think the cooperative alliance with CMG Marketing & Events and Triple Curl Public Relations & Advertising will make this an even larger and more meaningful event.” “We could not be more pleased with the commitment NSSF is making to this event,” said Cathy Williams and Cory Cannon, coproducers of Media Day. “This long-term agreement shows the continued commitment of Media Day to the industry and nearly 2,000 members of the media community, which every manufacturer counts on to broaden the reach of their products to the end consumer.” Manufacturer registration is now taking place for SHOT Show Media Day 2012, which will be held Jan. 16 at the Boulder City Pistol and Rifle Range. Additional sponsorship opportunities are available. Visit www.media-day.com for registration and sponsorship details. Media registration will begin taking place in the coming months. The media will be able to register for the event when registering to attend SHOT Show 2012. elican Products Pty. Ltd. has purchased Trimcast, a 30-yearold Australian-based custom packaging solutions provider. Company officials say the move significantly enhances Pelican’s custom packaging offerings in the Australasia region. “As we continue to grow our global business both organically and through strategic acquisitions such as this, it’s important that we bring companies into our family of businesses that meet both our business goals and have a similar culture and outlook. Trimcast meets both those criteria,” said Lyndon Faulkner, president and CEO of Pelican Products. For more information, visit www.pelican.com and www.behrmancap.com. P Pelican Products Acquires Trimcast Subscribe to SI Digital www.shootingindustry.com www.shootingindustry.com JUNE 2011 13

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