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Shooting Industry June 2010 - Page 14
Industry news Hornady TV Commercial Wins Davey Award H ornady Manufacturing has received a 2009 Davey Award for its GMX bullet and ammunition television commercial. “GMX bullets and ammunition are fantastic new additions to the Hornady line, and we’re extremely proud to see our marketing efforts for these great new products recognized with a Davey Award,” said Neil Davies, Hornady sales and marketing manager. The Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide. The winning GMX spot is the first full HD, fully animated TV commercial for Hornady. Produced by Master Track Productions of Lincoln, Neb., the GMX spot can be viewed on the Hornady YouTube channel. The 30-second spot is also widely aired during outdoor programming on The Sportsman Channel, Outdoor Channel and Versus. SI Digital readers, click the Hot Link logo to view the commercial. SI DIGITAL VIDEO KodaBow Begins Crossbow Production odaBow Inc., a new manufacturer, announces it has begun making a proprietary line of crossbow products. All major components of the crossbows are manufactured in Mountville, Pa. The crossbows will have some military-grade accessory components and Picatinny rail configurations. KodaBow has established a strategic partnership with MicroFacture LLC, also located in Mountville. MicroFacture is a precision parts manufacturer supporting military, aerospace and medical customers with machined components. “After a long and careful crossbow development process, we are pleased to be building a company in the Commonwealth of Pennsylvania, and specifically in Lancaster County, where there is such a rich and uniquely American tradition around hunting and craftsmanship that predates the Revolutionary War,” said Chuck Matasic, president of KodaBow. “The perspectives we kept in mind during the crossbow design process were hunting utility, safe performance and reliability.” Kodabow also has announced that Laura Burgess Marketing (LBM) is handling its public and media relations. For more information on KodaBow, call (610) 719-1774 or visit www.kodabow.com. K Aimpoint Announces Charter Dealer Program impoint Inc. has formed a Charter Dealer program to support sales of their products to the hunting market in North America. The program is designed to offer limited access to certain Aimpoint sporting products. According to Aimpoint, this will allow the company to focus their marketing efforts and effectively partner with a select list of nationally known dealers within the hunting market. The members of this program are Brownells, MidwayUSA and SWFA Outdoors. Aimpoint Charter Dealers will carry the full line of Aimpoint products, but will be the only dealers selling the new Hunter Series sights. “By focusing our efforts on this select group of dealers, we can ensure that our hunting customers will be working with one of the best full-service dealers in America,” said Brian Lisankie, president of Aimpoint Inc. For more information, visit www.aimpoint.com. A 14 JUNE 2010 Read SI DIGITAL www.shootingindustry.com