ACADEMY OF EXCELLENCE ANNOUNCES NOMINEES page 26 JUNE 2010 Optic Sales Zero In On HANDGUN ACCESSORIES Throw Some Change-Ups GUN
THe New savage eDge Best-in-Class Entry-Level Rifle • All New Modern Design • Silky Smooth Bolt Action • Detachable Box Magazin
Get More Information Sports South, L.L.C. PHASE II GRAND OPENING Last year Sports South shipped over 800,000 firearms. We have
JUNE 2010 • VOLUME 55 • NUMBER 06 Features 26 Page 26 Academy Of Excellence Selects 2010 Final Nominees. SI DIGITAL Hot Link Ro
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
Letters Letters to the editor The shooting at Shoal River Sporting Clays Club was indeed tragic, but to criticize the employees
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Industry Industry news Tips For Selling Laser Sights — pg. 18 Firearms Industry Posts $27.8 Billion Economic Impact W ASHINGTON
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Industry news rganizers of IWA & OutdoorClas- Archery Shooting Range. sics 2010 report the annual trade Three-quarters of the e
L Leupold Launches Tactical Optics Division eupold & Stevens has launched a new Tactical Optics Division. “The enhancement and
Industry news Nikon Recognizes Top Sales Reps ikon Sport Optics announces the winners of its 2009 Sales Awards. The awards are
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Industry news Hornady TV Commercial Wins Davey Award H ornady Manufacturing has received a 2009 Davey Award for its GMX bullet
2010 SHOT Show Auction Yields $15,100 he 2010 SHOT Show Auction raised more than $15,100 to support America’s hunting and shoot
Industry news D avidson’s has added Bond Arms to its product line. Located in Granbury, Texas, Bond Arms manufactures the Bond
Newsmakers Industry newsmakers Leupold & Stevens Inc. has promoted Pat Mundy to communications manager. He will oversee a staff
Lethal Lethal force Tips For Selling Laser Sights ome of us in this industry are traditionalists who grumble at new technology.
Lethal force Refined Gun Handling or years, I’ve been taking at least one laser-sighted handgun to every class I teach. It’s no
Outdoor Outdoor marketplace Dealers, You Can Profit From Hosting First Shots J.K. Autry irst Shots, the highly successful takin
SI DIGITAL VIDEO Readers of SI Digital can click on the logo to learn about attendees’ First Shots experiences. Videos are avai
Arms Arms and the woman he shooting sports are fun. This fact can sometimes get lost amongst all the politics. It’s enjoyable a
Arms and the woman on Saturdays for all skill levels. Newkirk says if the kids don’t have a bow, they are required to rent them
Back Blast Back Blast & other hot gases No Brains In His Santa Bag Commander Gilmore P arents and kiddies in line to chat with
Red Dot Sight There’s more to our tactical sights and lights than meets the eye Rotary Diopter Sight Tactical Defense Light THe
Selects 2010 Final Nominees By Roxanne Smith Academy Of Of Academy Excellence Excellence Selects 2010 Final Nominees Twelve com
Hunting Heritage Trust Partners With Academy of Excellence he Hunting Heritage Trust has announced a partnership with Shooting
By Carolee Anita Boyles On On Zero In In Zero Optics Sales Your Customers Have The Guns. Now Sell Them The Optics They Need! od
gotta-have-the-latest-toy customers. Although the technology behind laser-rangefinding riflescopes is sophisticated, the princi
Becoming Too High-Tech? n focusing on all the high-tech stuff on the market, can you get too far out in front of your customers
know a great deal about it. “If you try to baffle those customers with BS, you’re going to lose the sale,” he said. “You need t
INTERNET: A By Debbie Thurman BUSINESS-BUILDING accelerate customer reach and expand business for those in the industry, as use
H&H Gun Range uses E-Mail Shots to announce sales and upcoming events. book “fan” page. H&H maintains a more traditional intera
cal records. Electronic bookkeeping options include filing of gun logs, record tracking, easy access to firearms history and in
Visit www.acusport.com. Davidson’s is debuting its “Gallery of Guns” show and Davidson’s TV in July. The show — set to air on T
All-Weather Hard-Anodized Housing Ruggedly built and Nitrogen lled to be reliable in even the harshest conditions. Innovative F