Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. JUNE 2009 • VOLUME 54 • NUMBER 06 Features Page 22 22 27 31 Refocus Your Optic Sales! High-Tech Dealer SI DIGITAL VIDEO Carolee Anita Boyles Revisit The Basics, Dial In Features To Increase Profits! Russ Thurman Technology Plays Enormous Role In Today’s Gun Store. Selling Handgun Accessories Pump Up Your Profits — They’re NOT Just Add-Ons! John Morrison Page 27 Industry News 8 Academy Of Excellence Selects Final Nominees 9 Industry Awards Half Million To Promote Hunting 11 HAVA Hosts Soldiers At Shooting Event 13 Newsmakers Columns 14 16 Page 31 Lethal Force Stand Apart In City Full Of Gun Shops. Massad Ayoob Outdoor Marketplace Southwick Associates’ Data Gives Businesses An Edge. Ray Oeltjen 18 20 46 Arms And The Woman National Wild Turkey Federation Honors Women. Lisa Parsons-Wraith Back Blast & Other Hot Gases Pls Txt Me A Brain! LOL :) Commander Gilmore Industry Watch Taking Care Of New Gun Buyers. SI DIGITAL Russ Thurman VIDEO Page 14 SI DIGITAL Departments 6 Letters 43 New Products SI DIGITAL 45 Reader Service Hot Link VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 JUNE 2009 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2009 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com