Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. At RSR Group’s E-Shows, dealers visit “virtual booths” and place orders via the Internet. FNH USA recently launched its 3point5.com training Web site. On Demand. “We used to do about $5,000 to $12,000 in gun business with credit cards per month. In July, we started with GunsAmerica. The credit card company called yesterday to raise our monthly estimate to $30,000. You (GunsAmerica) deserve some credit here — your foresight and hard work is paying off for both of us,” said Wallace Perkiomen of Perkiomen Gunworks in Sparta, Tenn. Visit www.gunsamerica.com for more information. Gun dealers also are using GunBroker. com to increase their gun sales, especially of slow-moving or special collector firearms. “Over the years, we have seen rapid growth in our overall traffic and in the number of retailers who use our site. They are coming to understand that we are not a competitor, but a partner who can help boost their business,” said Steve Urvan, founder and CEO. According to Urvan, GunBroker.com is the largest online auction site dedicated to guns, hunting and related products. Hitwise, the Web-site measurement service, ranks GunBroker.com third in the U.S. “Shopping and Classified-Auctions” category. “Combining GunBroker.com’s 2.5 million-plus visitors each month with our increased in-store traffic, we never worry about moving inventory,” said Ryan Horsley, marketing director for Red’s Trading Post in Twin Falls, Idaho. Visit www.GunBroker.com or e-mail: DealerNetwork@gunbroker.com. Manufacturers throughout the firearms industry are using 3point5.com to provide product training for dealers and distributors. In April, FNH USA launched its 3point5.com training Web site. “This site is just one way we help dealers and distributors train employees on FNH USA products. It is easy to sign on, Increasing Knowledge and employees earn points for completing each module of the training. Highest scorers are further rewarded with other prizes,” said Barbara Sadowy Bailey, director of marketing for FNH USA. “So far, we are very pleased with the response from retailers: 700 people trained during the first 10 days the site went live — a success, by any standards.” 3point5.com’s online campus represents over 142,000 registered professionals and sales associates, 120 manufacturers and over 16,360 retailers. To learn more, visit www.3point5.com. Southwick Associates provides extensive data on customer buying trends, based on information collected via the company’s Web-based surveys. For more information, call (904) 2779765 and see page 16 of this issue. There are numerous other high-tech companies, services and programs designed to help gun dealers be more efficient and profitable. We’ve not touched on significantly enhanced manufacturer and distributor Web sites that provide enormous amounts of information for dealers and consumers. There’s also our own interactive, Internet-based editions of Shooting Industry magazine, with turn-page features, hundreds of Web hot links, embedded videos and other high-tech features. Visit www. shootingindustry.com to sign up for a free subscription to SI Digital. We’ve come a long way since that article in August 1997 when we explained the meaning of “software” and “Web site.” 9 HIGH-TECH DEALER See page 45 for a listing of high-tech business providers. 30 JUNE 2009 Read SI DIGITAL www.shootingindustry.com