Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. tional fliers, and how it can be incorporated as an e-mail flier. I think the program is going to be a very successful thing for dealers who want to promote their products,” Ingrao said. ADbuilderHQ utilizes data from NASGW’s ItemHQ database to rapidly transfer product information between manufacturers and wholesalers. “It’s part of NASGW’s ongoing commitment to provide our members with technologically advanced tools to help grow their businesses,” said Wayne Smith, NASGW president. For more information, visit www.ADbuilderHQ.com. Celerant Technology Corp., a provider of point-of-sale retail software, has noted a significant increase in the number of gun dealers using technology to streamline their operations. “We go to the SHOT Show Celerant Technology Corp.’s services integrate all facets every year, and four or five years of a dealer’s business. ago a lot of dealers were still using pen and paper. Now, all of a sudden, program for small- and medium-sized it’s really booming; dealers want the tech- businesses, which allows them to carry nology that will make their businesses run online the same inventory of a larger smoother,” said Michelle Salerno, Celerant store. In April, the company began workmarketing/communications manager. ing with AcuSport. Celerant Command Retail, the comOutdoor Business Network provides epany’s system for firearm dealers, covers Commerce packages that place the AcuSall facets of business, Salerno said. port catalog on a dealer’s Web site. This “It integrates all areas of a firearms en- permits dealers to present AcuSport’s interprise, from the point-of-sale, the CRM ventory as their own. (Customer Relationship Management), “Dealers are provided with an autowarehouse matically upfunctionality, dating inveninventory mantory feed. Web agement and insites are updattegrated e-comed with the onmerce, which is hand inventory a huge selling in AcuSport’s point for all our warehouse evretailers,” Salery 15 minerno said. utes,” said Ted The company also offers Electronic Lindsley of OBN. Acquisition and Disposition Books, which Visit www.outdoorbusinessnetwork. comply with ATF requirements. Celerant com for more information. also develops Web sites. AcuSport also offers dealers EZ-4473 “We have a very large Web department software to assist in filling out Form 4473. that designs completely custom sites that Compliant with BATF regulations, are fully integrated within the system at AcuSport points out that EZ-4473 protects the store,” Salerno said. independent retailers’ FFL licenses. A preferred NSSF vendor, Celerant of“The EZ-4473 software eliminates any fers a discount to NSSF members. Visit possibility of clerical mistakes that can rewww.celerant.com or call 1-877-811-8500. sult in a revoked federal firearms license. The Outdoor Business Network This software is extremely innovative (OBN), a company specializing in e- and will surely benefit many entities in Commerce solutions, has developed a the firearms industry,” said Jim Broering, Streamlining Gun Shops “ I can sell more products more quickly because of the technology available today. ” 28 JUNE 2009 Read SI DIGITAL www.shootingindustry.com