Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. upold TV;” Bushnell: www.bushnell.com — click on a scope category, then “Tech Talk;” and Trijicon: www.trijicon.com — click on a scope category. It’s good to remember that such vast amounts of information are also available to customers, meaning they may have done their research. Don’t get caught unable to answer a basic question about optics. It’s also important to expand your knowledge of what manufacturers offer. “Many people think there are only reddots and that’s it. For firearms, there are three variations. There’s the garden-variety tube sight, mostly in 1" or 30mm, like our MiRAGE Ranger, E-Dots and Alpha Dots. Then there are target-shooter sights for those who prefer a single-lens option, and today’s hot model, the Tactical Sight. If an optics company says, ‘we have them,’ they might have red-dot, but not for every application,” said Al DePaoli, president of ADCO. Some big-box stores mount riflescopes; others sell the mounts and rings, but don’t offer mounting service. Even if your customer has purchased his gun, scope, mounts and rings somewhere else and brings them to you for mounting, do it. “Set your mounting fee accordingly,” Proper said. “If the customer buys the rings and bases from you, make your mounting fee ten dollars less than if he doesn’t. Mounting riflescopes allows you to sell extra service and extra benefit, and show the customer why he should buy from you in the future.” After you qualify the customer, show him the products and Mount Riflescopes educate him, don’t let him go down the street and buy from someone else — ask for the sale before he leaves the store. “Close the sale before the customer gets out the door,” Proper said. “If you don’t ask for the sale, you’re not going to get it. Do it in a nice way that doesn’t offend the customer.” If you’ve showed the customer a display model and he likes it, say, “Here’s one in a box that’s never been opened.” “If he says, ‘I’m not sure,’ ask him if he has any questions you didn’t answer,” Proper said. “If he wants to think about it, point out that you have the best price and service around, and tell him about the warranty on the product. Stress those factors, and remind the customer that you’re there to work with him. It’s amazing how many times retailers don’t do that, and they let customers walk right out the door.” 9 Ask For The Sale OPTIC SALES See Reader Service, page 45, for a listing of optic manufacturers. Nikon’s new EDG Fieldscope line features ED glass lenses and dielectric high-reflective multilayer prism coatings for high-contrast images. 3 ounces of superiority SIG SAUER ® STS-081 Mini Red Dot Sight Whatever you’re shooting, whatever the conditions, you can depend on the SIG SAUER STS-081 Mini Red Dot Sight to maximize your skills. It has a parallax-free 1X red dot with 4 MOA reticle, glass lenses with anti-reflex, multilayer coating, and 11 daylight settings for optimum dot visibility. These advanced optics are secured in a compact, rugged housing of high-strength aluminum alloy anodized to withstand the toughest environment. The perfect choice for a rifle, handgun or shotgun. See your SIG SAUER dealer today. Anodized aluminum case Lithium battery. 8000 hours typical life M1913 / Weaver mount 1x magnification 4 MOA reticle passive red dot ® Fo r m o r e i n f o r m a t i o n v i s i t s i g s a u e r. c o m www.shootingindustry.com JUNE 2009 25