Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. • How often do hunters and shooters get outdoors to hunt? • Which species are targeted by hunters? • Which types of target shooting and hunting activities are growing in popularity and which are shrinking? • What are the preferred activities and equipment? • What are the differences in activity levels based on demographics such as age, income and education? • What are the preferred brands? Customized analyses identify preferences based on sportsmen’s location, purchase price, etc. • What type of retail outlet is preferred? (Mass merchant, independent retailer, online, etc.) • Which brands of equipment are purchased by different types of retail outlets? • What is the type of game pursued? Southwick offers annual subscriptions to these monthly results. Reports are also available for specific product categories including: Firearms (rifles, shotguns, muzzleloaders, handguns); Ammunition (rifle, shotgun, handgun); Black Powder (propellant, balls, bullets, shot, solvent, cleaning supplies, measure, plug wrenches, primers, flints); Bowhunting and Archery Equipment (bows, arrows, fletching, broadheads, releases, tabs, peepsites, silencers, stabilizers, arm guards, Rob Southwick is a quivers, rests, lifetime sportsman. “We target strings, cases); know when information bow is of value and when it is and Decoys and not,” he says. Game Calls. Selling crossbows is an easy transition for a firearms-only dealer. If you are not selling them, you are missing out on one of the fastest growing categories in the hunting industry. people don’t know that my competitive firearms shooting “ Most career developed out of my passion for hunting. I hunt all seasons with all weapons, including compound bows and, yes, crossbows. Like all of my equipment, I chose TenPoint because of its quality, durability, and accuracy. TenPoint is the best. ” Doug Koenig World Champion Professional Shooter To find out how to get started, Call Randy Wood, TenPoint’s National Sales Manager. TenPoint Crossbow Technologies 1325 Waterloo Road Suffield, OH 44260-9608 330.628.9245 800.548.6837 www.tenpointcrossbows.com A thorough understanding of consumers’ buying patterns and overall market trends has never been more important. As the economy struggles to regain its footing, businesses that know the market best will ultimately rule the day. Contact Southwick Associates at (904) 277-9765 or by e-mail: info@ SouthwickAssociates.com. 9 Future Success WE’RE CALLING YOU OUT TO THE SHOOTING INDUSTRY MASTERS! Page 35 JUNE 2009 17 www.shootingindustry.com