ACADEMY OF EXCELLENCE SELECTS FINAL NOMINEES JUNE 2009 OPTIC SALES SI DIGITAL VIDEO Revisit The Basics DEALER POINT! Click! Pro
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JUNE 2009 • VOLUME 54 • NUMBER 06 Features Page 22 22 27 31 Refocus Your Optic Sales! High-Tech Dealer SI DIGITAL VIDEO Carolee
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie Young BOARD OF DIR
My name is Brittany Workman and I am the manager for Capitol City Arms Supply. We are a small retail outlet focusing solely on
Southwick Gives Edge — page 16 Academy Of Excellence Selects Final Nominees he Shooting Industry Academy of Excellence has anno
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Weatherby Sales Reps Honored eatherby recently presented its 2008 awards, recognizing outstanding sales performance. The Repres
HAVA Hosts Soldiers At Shooting Event H onored American Veterans Afield (HAVA), along with the Pinetucky Gun Club, recently hos
Safariland Inducts Officer Into Legion Of Life S afariland has inducted Alexandria, Va., police officer Kyle Russel into its Le
Davidson’s has hired John Werkhoven as senior buyer and Dustin Butler as assistant sales manager, a new position. Werkhoven is
Massad Ayoob Stand Apart In City Full Of Gun Shops hen you’re audacious enough to find that Greater Phoenix was replete to open
Kate works full time and Jim is retired and, he says, loving his freedom. One of Jim’s personal trademarks is a derby hat, worn
Ray Oeltjen Southwick Associates’ Data Gives Businesses An Edge W ith so many consumers entering to hunt, fish and spend time a
• How often do hunters and shooters get outdoors to hunt? • Which species are targeted by hunters? • Which types of target shoo
Lisa Parsons-Wraith National Wild Turkey Federation Honors Women howcasing our outdoor shooting and hunting heritage in a posit
Atlanta Blair Wins Essay Contest he hunt of a lifetime was awarded to 13-year-old Atlanta Blair of Lenoir, N.C., for her entry
Commander Gilmore Pls Txt Me A Brain! LOL :) t’s not specifically against the law to be text messaging while driving in Amsterd
N P R IC E . IO T C U D O R P D R A D S TA N R IF LE S . Y T LI A U Q C E P -S IL C U S TO M B U ILT, M was called on to fight
By Carolee Anita Boyles OPTIC SALES! SALES! Revisit The Basics, Dial In Features To Increase Profits! REFOCUS YOUR REFOCUS YOUR
sees that, he’s very intimidated. You need different price points, from inexpensive to very expensive, but you don’t want to ov
www.zeiss.com/sports www.trijicon.com www.bushnell.com available. However, when you show customers several pairs of binoculars
upold TV;” Bushnell: www.bushnell.com — click on a scope category, then “Tech Talk;” and Trijicon: www.trijicon.com — click on
DEALER Technology Plays Enormous Role In Today’s Gun Store By Russ Thurman HIGH-TECH “C omputerize Your Gun Store?” was the fir
tional fliers, and how it can be incorporated as an e-mail flier. I think the program is going to be a very successful thing fo
BUIILD WHAT YOU WANT. BUY WHAT YOU NEED. Sports South offers dealers a wide range of high-tech tools to streamline their busine
At RSR Group’s E-Shows, dealers visit “virtual booths” and place orders via the Internet. FNH USA recently launched its 3point5
SELLING By John Morrison HANDGUN ACCESSORIES ACCESSORIES Pump Pump Up Up Your Your Profits Profits — — They’re They’re NOT NOT
Adapting To Change In The West oe Dominguez has been manager of The Stockade, one of Southern California’s largest gun stores,
Making Sales In The Northwest P ro Gun Services of Victor, N.Y., has a reputation for not only pulling in customers from the ne
Profits In The Ozarks F red Norwood has worked the sale counters of Ozark Sportsman Supply in Tontitown, Ark., for five years,
Why Should These Folks Have All The Fun? July 24-25, 2009 • Hartford Gun Club, East Granby, Conn. “What a terrific event! This
Increase range traffic. Convert beginners. Reactivate former participants. Turn first-time shooters into repeat customers. HIT
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Russ Thurman Taking Care Of New Gun Buyers A mazingly, the industry continues report that “totally new customers” are the custo