WORTH EVERY PENNY Our full line of rimfires ranges from youth and entry-level rifles to competition-worthy models — each deliverin
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JUNE 2008 • VOLUME 53 • NUMBER 06 Features 24 Page 24 Fast-Focused Displays Optimize Your Optic Presentations For Sharp Sales! C
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER TM Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smit
I am writing in hopes that you can provide some information on the Academy of Excellence, specifically regarding past Knives of
www.shootingindustry.com Circle No. 224 on Inquiry Card JUNE 2008 7
Selling Non-Gun Self-Defense — page 16 Academy Of Excellence Selects Final Nominees he Shooting Industry Academy of Excellence h
Big Rock Names Top Vendor, Rep ig Rock Sports has announced its 2007 Vendor and Rep Agency of the Year Awards. The Vendor Awards
R Remington Announces Consolidation Plan emington Arms Company announced in April a strategic manufacturing consolidation move t
Industry Shooters Ready For Masters challenge is being sent to companies throughout the industry: “Join us at the 2008 Shooting
Pachmayr_Slip-On_4C_Ad_3rd_2 4/19/07 11:40 AM Page 1 “America’s Choice for Recoil Reduction” The Most Advanced A Lyman Brand Ult
Bushmaster, Magpul Develop Combat Rifle ushmaster Firearms has announced it has signed an exclusive licensing agreement with Mag
Callis & Associates has added graphic artist Adrianne Fillinger to its staff to provide graphic design for the agency’s shooting
Traditions makes it as easy as 1, 2, 3! NO TOOLS NEEDED! Easily removed by hand Introducing the Pursuit II XLT. With its 28” Flu
Massad Ayoob Selling Non-Gun Self-Defense Products G uns aren’t the be-all, end-all of defensive equipment. If they were, police
3067 shooting industry JA_08 12/12/07 11:45 AM Page 1 PELICAN customers to choose from. Fogger is more likely to get into the at
Greg Staunton Foundation Takes A STAND For Hunter Safety ealers who offer bowhunting products are already fine-tuning their inve
Circle No. 210 on Inquiry Card www.shootingindustry.com JUNE 2008 19
Lisa Parsons-Wraith Hosting Events Draws Women Into Your Store nventive ways to bring new customers Lace president. “We get them
Próis Hunting Apparel For Serious Hunters f your store isn’t equipped to handle a full-scale firearms expo, consider hosting a w
Commander Gilmore Net-Bangers Tell Cops To “Come Get It!” nexpensive, simple-to-operate digital video cameras are plentiful, and
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICAL FIREARMS LINEUP. Dependability. Accuracy. Technology. Just a fe
FASTFOCUSED DISPLAYS Carolee Anita Boyles Optimize Your Optic Presentations For Sharp Sales! O ptics sales are icing on a cake.
Ron Wright, owner of Wright’s Sport Shop, says displaying optics properly is 99 percent of the sale. “Everything is cleaned and
Knowledge Is Power I ncreasing your optic sales goes beyond good displays. Selling optics effectively also means qualifying your
Get Results ood displays and attentive customer service get results. “I sell a scope with every gun I sell,” Wright said. “I sel
©2008 Shooters Ridge® SR151 Send your customers into the field with the latest in portable shooting benches. . . the Voyager Sho
HANDGUN ACCESSORY SALES John Morrison In a a Galaxy Galaxy of of Gizmos, Gizmos, Where’s Where’s The The Money? Money? In J ust
Get a Grip, And Keep Sights In Sight! “H andgun grips are by far the most popular add-on accessory,” said Raj Singh, owner of Ea
Ranges Rule When Selling Lights, Lasers amily Indoor Shooting Range in Indianapolis, Ind., is a full-spectrum gun shop as well a
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade
SHOWDOWN IN GUN VALLEY We’re Calling You Out! TIME TO STEP OUTSIDE AND SHOOT! Limber up your trigger finger, practice your steely
Quality time with family and friends doesn’t just happen around the dinner table. Introduce newcomers to the shooting activities
Shooting Industry Masters Industry Challenge FMG Publications Salutes Our 2008 Shooting Industry Masters Sponsors Ellett Brother
Shooting Industry Masters Industry Challenge www.dpmsinc.com Circle No. 243 on Inquiry Card Circle No. 236 on Inquiry Card Circl
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ImpactSport_1-4pg_SI_0408:2008 3/25/08 2:07 PM Page 1 Amplifies Sound While Automatically Blocking Hazardous Noise • Directional
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pur
Mark Kayser SELLING T T o be a successful, safe blackpowder enthusiast, muzzleloaders constantly adopt new trends and upgrade th
Longer Seasons Create More Sales G .A.T. Guns, a full-service dealer with more than 1,500 firearms on display at any given time,
Cash In On Accessories or years, muzzleloader wannabes com- hot-ticket items these days in muzzleloader plained about the time i
Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new o
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Russ Thurman The Magic Of www.shootingindustry.com O ne of the most unintended bestkept secrets of Shooting Industry magazine is
Circle No. 226 on Inquiry Card
Since 1930 THE PERFECT PAIR When it comes to rugged performance, hunters have always relied on the trusted name of Weaver®. From
Page 1:
ACADEMY OF EXCELLENCE SELECTS FINAL NOMINEES JUNE 2008 OPTICS Th
Page 2:
WORTH EVERY PENNY Our full line of rimfires ranges from youth and
Page 3:
Circle No. 229
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JUNE 2008 • VOLUME 53 • NUMBER 06 Features 24 Page 24 Fast-Focus
Page 5:
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER TM Thoma
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I am writing in hopes that you can provide some information on t
Page 7:
www.shootingindustry.com Circle N
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Selling Non-Gun Self-Defense — page 16 Academy Of Excellence Sel
Page 9:
Big Rock Names Top Vendor, Rep ig Rock Sports has announced its
Page 10:
R Remington Announces Consolidation Plan emington Arms Company a
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Industry Shooters Ready For Masters challenge is being sent to c
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Pachmayr_Slip-On_4C_Ad_3rd_2 4/19/07 11:40 AM Page 1 “America’s
Page 13:
Bushmaster, Magpul Develop Combat Rifle ushmaster Firearms has a
Page 14:
Callis & Associates has added graphic artist Adrianne Fillinger
Page 15:
Traditions makes it as easy as 1, 2, 3! NO TOOLS NEEDED! Easily
Page 16:
Massad Ayoob Selling Non-Gun Self-Defense Products G uns aren’t
Page 17:
3067 shooting industry JA_08 12/12/07 11:45 AM Page 1 PELICAN cu
Page 18:
Greg Staunton Foundation Takes A STAND For Hunter Safety ealers
Page 19:
Circle No. 210 on Inquiry Card www
Page 20:
Lisa Parsons-Wraith Hosting Events Draws Women Into Your Store n
Page 21:
Próis Hunting Apparel For Serious Hunters f your store isn’t equ
Page 22:
Commander Gilmore Net-Bangers Tell Cops To “Come Get It!” nexpen
Page 23:
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICAL
Page 24:
FASTFOCUSED DISPLAYS Carolee Anita Boyles Optimize Your Optic Pr
Page 25:
Ron Wright, owner of Wright’s Sport Shop, says displaying optics
Page 26:
Knowledge Is Power I ncreasing your optic sales goes beyond good
Page 27:
Get Results ood displays and attentive customer service get resu
Page 28:
©2008 Shooters Ridge® SR151 Send your customers into the field w
Page 29:
HANDGUN ACCESSORY SALES John Morrison In a a Galaxy Galaxy of of
Page 30:
Get a Grip, And Keep Sights In Sight! “H andgun grips are by far
Page 31:
Ranges Rule When Selling Lights, Lasers amily Indoor Shooting Ra
Page 32:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execut
Page 33:
SHOWDOWN IN GUN VALLEY We’re Calling You Out! TIME TO STEP OUTSI
Page 34:
Quality time with family and friends doesn’t just happen around
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Shooting Industry Masters Industry Challenge FMG Publications Sa
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Shooting Industry Masters Industry Challenge www.dpmsinc.com Cir
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Circle No. 238 on Inquiry Card Circle No. 233 on Inquiry Card ON
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Shooting Industry Masters Industry Challenge SHOOTING INDUSTRY M
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ImpactSport_1-4pg_SI_0408:2008 3/25/08 2:07 PM Page 1 Amplifies
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The companies listed have featured advertisements or products in
Page 41:
Mark Kayser SELLING T T o be a successful, safe blackpowder enth
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Longer Seasons Create More Sales G .A.T. Guns, a full-service de
Page 43:
Cash In On Accessories or years, muzzleloader wannabes com- hot-
Page 44:
Text First Line See Your Product Here! If you are a manufacturer
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ACCESSORIES Down Wind Scents Inferno Buck Foam Down Wind Scents’
Page 46:
Russ Thurman The Magic Of www.shootingindustry.com O ne of the m
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Circle No. 226
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Since 1930 THE PERFECT PAIR When it comes to rugged performance,
Shooting Industry June 2008
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Circle No. 226 on Inquiry Card