Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Russ Thurman The Magic Of www.shootingindustry.com O ne of the most unintended bestkept secrets of Shooting Industry magazine is its Web site: www. shootingindustry.com. It’s magical. At first glance, it may not seem so, but it is. Really. Yes, like many other Web sites, it has a lot of information of interest to everyone in the industry, but it has one major difference: It’s a great tool for dealers. All the articles in the printed version of Shooting Industry are posted on the site every month. What so special about that? Well, all the Web site addresses we publish in the magazine are “active” in the online version. Meaning, when you click on, say “www.ruger-firearms.com,” the Ruger Web site opens on your computer. Magic! In addition to being a great timesaver, the “active” links save you a lot frustration. You can move quickly through dozens of Web sites and avoid the invariable outbursts of “%4#9++#!” when you continuously mistype the Web addresses you’ve noted in the printed magazine. For example, in May’s Industry News section, there’s a story “ATK Honors 2007 Dealer Of The Year.” At the end of the story, there are Web addresses for ATK’s Premium Partner program and to Mike Goschinski’s Fin Feather Fur Outfitters. You read the story and say, “let me check these sites out,” and you type: “www. premiumpartners.atk.com” or “www.finfeatherfuroutfitters.com” into your Web browser. Likely, just like me, you get an error message because you mistyped Sign onto www.shootingindustry.com and click on “Click for More” under the “Table Of Contents” heading in the upper righthand corner. the address. You try again. “%4#9++#!” Again. Finally, you give up. Instead of creating new and interesting words, read Shooting Industry magazine, place paperclips on the pages with Web sites you want to examine, sign onto www. shootingindustry.com and click on the “Table Of Contents” in the upper right-hand corner. There you’ll find links to all the features and columns in the month’s issue. In addition, at the bottom of the “Table Of Contents” page, there are links to all the issues for this year. So if you missed, say the “2008 New Products Showcases and Galleries” in our December, January, April and May issues, they’re still available. The person who creates all this magic is Lorinda Massey, our promotions coordinator. It takes a tremendous amount of work and patience to maintain the SI Web site. There are more than 75 “active” Website links in May’s online edition. For our mega December and January Web editions, there were more than 100 each. I thank her for all she does. You should, also. So, read Shooting Industry magazine, earmark the pages with Web sites you want to visit, then sign onto www.shootingindustry. com and experience the magic. W We Have The Numbers Making That Million hat 2008 new products did dealers select as the best on our April blog? What were the 2007 top-selling brands in firearms, ammunition and accessories? Who was the top U.S. firearm manufacturer in 2006? We know and we’ll present all the data in next month’s issue. In addition to our unique “U.S. Firearm Business Report,” we’ll present a look at trends and concerns facing the industry. In addition to examining data from the ATF, NSSF, Foreign Trade Division and others, we’ve partnered with Southwick Associates (info@southwickassociates.com). Here is their latest report on top-selling brands. R Top-Selling Brands March Category Rifles Shotguns Handguns Rifle Ammo Riflescopes Game Calls * Marketshare Brand Marlin Remington S&W Remington Bushnell Primos MS* 1 6.9% 23.2% 28.0% 31 .9% 26.1% 33.3% emember the $1 million Lansky Sharpening Systems displayed at its 2008 SHOT Show booth? “We want dealers to know they can make a lot of money selling our sharpeners,” said Arthur Lansky, company founder and president. To help dealers make that million, Lansky is offering retailers new point-of-purchase displays, which allow customers to try a variety of Lansky Sharpeners before making a purchase. In addition, a new seven-minute DVD is available to retailers and consumers. It demonstrates the ease and effectiveness of Lansky Sharpening Systems. You also can view the video online at www.lanskysharpeners.com. To begin making your million, contact Lansky at (702) 361-7511, e-mail: info@lansky.com or visit www.lansky.com. 9 www.shootingindustry.com 46 JUNE 2008