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JUNE 2008 • VOLUME 53 • NUMBER 06 Features 24 Page 24 Fast-Focused Displays Optimize Your Optic Presentations For Sharp Sales! Carolee Anita Boyles 29 41 Handgun Accessory Sales In a Galaxy of Gizmos, Where’s The Money? John Morrison Selling Today’s Muzzleloading For Success, Know The Trends, Your Hunting Seasons. Mark Kayser Industry News 8 Academy Of Excellence Selects Final Nominees 10 Remington Announces Consolidation Plan 11 Industry Shooters Ready For Masters 14 Newsmakers Page 29 Columns 16 18 20 22 Page 41 Lethal Force Selling Non-Gun Self-Defense Products. Massad Ayoob Outdoor Marketplace Foundation Takes A STAND For Hunter Safety. Greg Staunton Arms And The Woman Hosting Events Draws Women Into Your Store. Lisa Parsons-Wraith Back Blast & Other Hot Gases Net-Bangers Tell Cops To “Come Get It!” Commander Gilmore 46 Industry Watch The Magic Of www.shootingindustry.com. Russ Thurman Departments 6 Letters 40 Reader Service 44 45 New Products Classifieds Page 16 4 JUNE 2008 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. www.shootingindustry.com