Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. HANDGUN ACCESSORY SALES John Morrison In a a Galaxy Galaxy of of Gizmos, Gizmos, Where’s Where’s The The Money? Money? In J ust keeping track of all the new handgun models is tough enough for a busy retailer, but along with every new gun brochure seems to come an encyclopedia of accessories. Individual items can be dazzling, but the sheer num- bers can be dizzying. To find out what’s hot, what’s not and which stars shine in a galaxy of gizmos, Shooting Industry asked several industry experts and savvy dealers for input. Their advice? Focus on the carefully chosen few rather than the confusing many, look for high-visibility products with broad appeal and specific advantages for buyers — and, of course, look for the best margins to increase your profits. Ed Santos (left), owner of Center Target Sports, doesn’t let a handgun purchase go out the door without an accessory sale — in this case, an appropriate holster. www.shootingindustry.com JUNE 2008 29