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Get Results ood displays and attentive customer service get results. “I sell a scope with every gun I sell,” Wright said. “I sell binoculars to bird watchers. I sell everything.” Displays take you only so far to help increase sales, Mundy said, and then it’s up to the salesperson’s expertise. “When you have a well-trained salesperson, that helps reinforce everything that’s on a good display,” he said. To learn what displays your optics manufacturers offer, contact your distributors or sales reps. 9 G With Millett Precision Hunting Optics and Mounting System Millett windage adjustable scope mount systems are the most significant improvement to the traditional Weaver-Style mount in many years. All components are made of heat treated nickel steel for rock solid durability. When compared to others, 3 - 12 X 44 AO Millett scopes & scope mounts can’t be beat! Vortex Optics offers a variety of sales tools, including a Binocular Riser and counter mats that highlight product features. Turn-In Mounts OPTICS SALES ADCO . . . . . . . . . . . . . . . . . . . . . . .248 Aimpoint . . . . . . . . . . . . . . . . . . . 249 Alpen Outdoors Corp . . . . . . . . . . . . .250 Barska . . . . . . . . . . . . . . . . . . . . . .251 Brunton . . . . . . . . . . . . . . . . . . . . .252 BSA Optics Inc . . . . . . . . . . . . . . . . .253 B-Square Co . . . . . . . . . . . . . . . . . .254 Burris Co . . . . . . . . . . . . . . . . . . . . .255 Bushnell Outdoor Products . . . . . . . .256 Butler Creek Corp . . . . . . . . . . . . . . .257 Canon USA . . . . . . . . . . . . . . . . . . .258 Carson Optical . . . . . . . . . . . . . . . .259 CenterPoint Precision Optics . . . . . . .260 Conetrol . . . . . . . . . . . . . . . . . . . . .261 Dynamit Nobel RWS . . . . . . . . . . . .262 Elcan Optical Technologies . . . . . . . .263 Fujinon Inc . . . . . . . . . . . . . . . . . . .264 Horus Vision . . . . . . . . . . . . . . . . . .265 Kahles N .A . . . . . . . . . . . . . . . . . . .266 Kowa Optimed . . . . . . . . . . . . . . . .267 Kruger Optical . . . . . . . . . . . . . . . . .268 Leica USA . . . . . . . . . . . . . . . . . . .269 Leupold & Stevens . . . . . . . . . . . . .270 Meopta Sports Optics . . . . . . . . . . . .271 Meprolight . . . . . . . . . . . . . . . . . . .272 www.shootingindustry.com Millett New Generation Side Focus Scope Series Angle-Loc Mounts 4 - 16 X 56 Side Focus Available in three reticles 1 (800) 645-5388 16131 Gothard Street • Huntington Beach, CA 92647 (714) 842-5575 • FAX (714) 843-5707 • www.millettsights.com Circle No. 218 on Inquiry Card Millett Sights . . . . . . . . . . . . . . . . .273 Minox USA . . . . . . . . . . . . . . . . . . .274 Nikon Inc . . . . . . . . . . . . . . . . . . . .275 Pentax Corp . . . . . . . . . . . . . . . . . . .276 Quake Industries . . . . . . . . . . . . . . .277 Redfield Optics . . . . . . . . . . . . . . . .278 Schmidt & Bender . . . . . . . . . . . . . .279 Sightron . . . . . . . . . . . . . . . . . . . . .280 Simmons Outdoor . . . . . . . . . . . . . .281 Smith Abrasives . . . . . . . . . . . . . . .282 Springfield Armory . . . . . . . . . . . . .283 Steiner . . . . . . . . . . . . . . . . . . . . .284 Swarovski Optik . . . . . . . . . . . . . . .285 Swift Instruments Inc . . . . . . . . . . . .286 Tasco . . . . . . . . . . . . . . . . . . . . . . .410 Thompson/Center Arms . . . . . . . . . .287 Trijicon Inc . . . . . . . . . . . . . . . . . . .288 U .S . Optics . . . . . . . . . . . . . . . . . . .289 Vortex Optics . . . . . . . . . . . . . . . . . .290 Warne Manufacturing . . . . . . . . . . .291 Weaver . . . . . . . . . . . . . . . . . . . . .292 Winchester Optics . . . . . . . . . . . . . .293 Yukon Advanced Optics . . . . . . . . . .294 Zeiss Sports Optics . . . . . . . . . . . . . .295 JUNE 2008 27