WORTH EVERY PENNY Our full line of rimfires ranges from youth and entry-level rifles to competition-worthy models — each deliveri
Circle No. 229 on Inquiry Card
JUNE 2008 • VOLUME 53 • NUMBER 06 Features 24 Page 24 Fast-Focused Displays Optimize Your Optic Presentations For Sharp Sales!
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER TM Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smi
I am writing in hopes that you can provide some information on the Academy of Excellence, specifically regarding past Knives of
www.shootingindustry.com Circle No. 224 on Inquiry Card JUNE 2008 7
Selling Non-Gun Self-Defense — page 16 Academy Of Excellence Selects Final Nominees he Shooting Industry Academy of Excellence
Big Rock Names Top Vendor, Rep ig Rock Sports has announced its 2007 Vendor and Rep Agency of the Year Awards. The Vendor Award
R Remington Announces Consolidation Plan emington Arms Company announced in April a strategic manufacturing consolidation move
Industry Shooters Ready For Masters challenge is being sent to companies throughout the industry: “Join us at the 2008 Shooting
Pachmayr_Slip-On_4C_Ad_3rd_2 4/19/07 11:40 AM Page 1 “America’s Choice for Recoil Reduction” The Most Advanced A Lyman Brand Ul
Bushmaster, Magpul Develop Combat Rifle ushmaster Firearms has announced it has signed an exclusive licensing agreement with Ma
Callis & Associates has added graphic artist Adrianne Fillinger to its staff to provide graphic design for the agency’s shootin
Traditions makes it as easy as 1, 2, 3! NO TOOLS NEEDED! Easily removed by hand Introducing the Pursuit II XLT. With its 28” Fl
Massad Ayoob Selling Non-Gun Self-Defense Products G uns aren’t the be-all, end-all of defensive equipment. If they were, polic
3067 shooting industry JA_08 12/12/07 11:45 AM Page 1 PELICAN customers to choose from. Fogger is more likely to get into the a
Greg Staunton Foundation Takes A STAND For Hunter Safety ealers who offer bowhunting products are already fine-tuning their inv
Circle No. 210 on Inquiry Card www.shootingindustry.com JUNE 2008 19
Lisa Parsons-Wraith Hosting Events Draws Women Into Your Store nventive ways to bring new customers Lace president. “We get the
Próis Hunting Apparel For Serious Hunters f your store isn’t equipped to handle a full-scale firearms expo, consider hosting a
Commander Gilmore Net-Bangers Tell Cops To “Come Get It!” nexpensive, simple-to-operate digital video cameras are plentiful, an
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICAL FIREARMS LINEUP. Dependability. Accuracy. Technology. Just a f
FASTFOCUSED DISPLAYS Carolee Anita Boyles Optimize Your Optic Presentations For Sharp Sales! O ptics sales are icing on a cake.
Ron Wright, owner of Wright’s Sport Shop, says displaying optics properly is 99 percent of the sale. “Everything is cleaned and
Knowledge Is Power I ncreasing your optic sales goes beyond good displays. Selling optics effectively also means qualifying you
Get Results ood displays and attentive customer service get results. “I sell a scope with every gun I sell,” Wright said. “I se
©2008 Shooters Ridge® SR151 Send your customers into the field with the latest in portable shooting benches. . . the Voyager Sh
HANDGUN ACCESSORY SALES John Morrison In a a Galaxy Galaxy of of Gizmos, Gizmos, Where’s Where’s The The Money? Money? In J ust
Get a Grip, And Keep Sights In Sight! “H andgun grips are by far the most popular add-on accessory,” said Raj Singh, owner of E
Ranges Rule When Selling Lights, Lasers amily Indoor Shooting Range in Indianapolis, Ind., is a full-spectrum gun shop as well
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blad
SHOWDOWN IN GUN VALLEY We’re Calling You Out! TIME TO STEP OUTSIDE AND SHOOT! Limber up your trigger finger, practice your steel
Quality time with family and friends doesn’t just happen around the dinner table. Introduce newcomers to the shooting activitie
Shooting Industry Masters Industry Challenge FMG Publications Salutes Our 2008 Shooting Industry Masters Sponsors Ellett Brothe
Shooting Industry Masters Industry Challenge www.dpmsinc.com Circle No. 243 on Inquiry Card Circle No. 236 on Inquiry Card Circ
Circle No. 238 on Inquiry Card Circle No. 233 on Inquiry Card ONE Goal. Ruger is Proud to Sponsor ® Three Teams, SHOOTING INDUS
Shooting Industry Masters Industry Challenge SHOOTING INDUSTRY MASTERS PROUD TO BE A SPONSOR OF AN INDUSTRY LEADER SINCE 1939 P
ImpactSport_1-4pg_SI_0408:2008 3/25/08 2:07 PM Page 1 Amplifies Sound While Automatically Blocking Hazardous Noise • Directiona
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pu
Mark Kayser SELLING T T o be a successful, safe blackpowder enthusiast, muzzleloaders constantly adopt new trends and upgrade t
Longer Seasons Create More Sales G .A.T. Guns, a full-service dealer with more than 1,500 firearms on display at any given time
Cash In On Accessories or years, muzzleloader wannabes com- hot-ticket items these days in muzzleloader plained about the time
Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new
ACCESSORIES Down Wind Scents Inferno Buck Foam Down Wind Scents’ Inferno attractant uses natural deer essence combined with mod
Russ Thurman The Magic Of www.shootingindustry.com O ne of the most unintended bestkept secrets of Shooting Industry magazine i
Circle No. 226 on Inquiry Card
Since 1930 THE PERFECT PAIR When it comes to rugged performance, hunters have always relied on the trusted name of Weaver®. Fro
Page 1:
ACADEMY OF EXCELLENCE SELECTS FINAL NOMINEES JUNE 2008 OPTICS T
Page 2:
WORTH EVERY PENNY Our full line of rimfires ranges from youth an
Page 3:
Circle No. 229
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JUNE 2008 • VOLUME 53 • NUMBER 06 Features 24 Page 24 Fast-Focu
Page 5:
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER TM Thom
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I am writing in hopes that you can provide some information on
Page 7:
www.shootingindustry.com Circle N
Page 8:
Selling Non-Gun Self-Defense — page 16 Academy Of Excellence Se
Page 9:
Big Rock Names Top Vendor, Rep ig Rock Sports has announced its
Page 10:
R Remington Announces Consolidation Plan emington Arms Company
Page 11:
Industry Shooters Ready For Masters challenge is being sent to
Page 12:
Pachmayr_Slip-On_4C_Ad_3rd_2 4/19/07 11:40 AM Page 1 “America’s
Page 13:
Bushmaster, Magpul Develop Combat Rifle ushmaster Firearms has
Page 14:
Callis & Associates has added graphic artist Adrianne Fillinger
Page 15:
Traditions makes it as easy as 1, 2, 3! NO TOOLS NEEDED! Easily
Page 16:
Massad Ayoob Selling Non-Gun Self-Defense Products G uns aren’t
Page 17:
3067 shooting industry JA_08 12/12/07 11:45 AM Page 1 PELICAN c
Page 18:
Greg Staunton Foundation Takes A STAND For Hunter Safety ealers
Page 19:
Circle No. 210 on Inquiry Card www
Page 20:
Lisa Parsons-Wraith Hosting Events Draws Women Into Your Store
Page 21:
Próis Hunting Apparel For Serious Hunters f your store isn’t eq
Page 22:
Commander Gilmore Net-Bangers Tell Cops To “Come Get It!” nexpe
Page 23:
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICA
Page 24:
FASTFOCUSED DISPLAYS Carolee Anita Boyles Optimize Your Optic P
Page 25:
Ron Wright, owner of Wright’s Sport Shop, says displaying optic
Page 26:
Knowledge Is Power I ncreasing your optic sales goes beyond goo
Page 27:
Get Results ood displays and attentive customer service get res
Page 28:
©2008 Shooters Ridge® SR151 Send your customers into the field
Page 29:
HANDGUN ACCESSORY SALES John Morrison In a a Galaxy Galaxy of o
Page 30:
Get a Grip, And Keep Sights In Sight! “H andgun grips are by fa
Page 31:
Ranges Rule When Selling Lights, Lasers amily Indoor Shooting R
Page 32:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execu
Page 33:
SHOWDOWN IN GUN VALLEY We’re Calling You Out! TIME TO STEP OUTS
Page 34:
Quality time with family and friends doesn’t just happen around
Page 35:
Shooting Industry Masters Industry Challenge FMG Publications S
Page 36:
Shooting Industry Masters Industry Challenge www.dpmsinc.com Ci
Page 37:
Circle No. 238 on Inquiry Card Circle No. 233 on Inquiry Card O
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Shooting Industry Masters Industry Challenge SHOOTING INDUSTRY
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ImpactSport_1-4pg_SI_0408:2008 3/25/08 2:07 PM Page 1 Amplifies
Page 40:
The companies listed have featured advertisements or products i
Page 41:
Mark Kayser SELLING T T o be a successful, safe blackpowder ent
Page 42:
Longer Seasons Create More Sales G .A.T. Guns, a full-service d
Page 43:
Cash In On Accessories or years, muzzleloader wannabes com- hot
Page 44:
Text First Line See Your Product Here! If you are a manufacture
Page 45:
ACCESSORIES Down Wind Scents Inferno Buck Foam Down Wind Scents
Page 46:
Russ Thurman The Magic Of www.shootingindustry.com O ne of the
Page 47:
Circle No. 226
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Since 1930 THE PERFECT PAIR When it comes to rugged performance
Shooting Industry June 2008
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