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Shooting Industry July 2012 Digital Edition - Page 14

Industry news COR®BON Products are engineered to be the best! COR®BON has earned the reputation of being the very best ammunition. We are a family-owned company that has been designing and producing proven, high-performance ammunition since 1982, with a team that takes great pride in our innovative designs, workmanship and customer service. NSSF Promotes Retailer Membership Benefits SSF has launched a new firearms retailer membership promotion emphasizing the benefits of membership with messages such as, “We’ve Got Your Back” and “Preventative Medicine.” “Though they face many challenges, firearms retailers don’t have to go it alone when they are members of NSSF,” said Bettyjane Swann, NSSF’s director of member services. “Their support adds to NSSF’s clout, whether it’s inside the beltway or in state houses across the country.” Foundation officials point out that, as the trade association for the firearms and ammunition industry, NSSF works to promote a positive business environment for firearms retailers by engaging in regulatory, legislative and market matters that are critical to retailers’ businesses. Knowing that NSSF is monitoring these areas allows the retailer to focus on core business functions, such as in-store sales and service, NSSF says. The new ads spell out the many benefits firearms retailers receive when they join NSSF, which has more than 7,000 members and is recognized as the voice of the firearms and ammunition industry. For a detailed look at NSSF firearms retailer member benefits, visit www.nssf. org/retailers. For more information about becoming a member of NSSF, contact Bettyjane Swann at or Samantha Hughes at, or call (203) 426-1320. N Every Bullet. Every Round. Every Box. 1.800.626.7266 Call or email us and mention ad #1212 for our free catalog and a free gift from COR®BON The benefits of Being an NSSF Retail Member National Shooting Sports Foundation® Preventative Medicine F irearms and ammunition retailers have it tougher than ever and their issues vary. Unfriendly laws. Aggressive competition. But retailers have a partner in the business. The National Shooting Sports Foundation is the voice of the firearms industry and a trusted resource for outdoor sporting goods retailers. By becoming a NSSF member, you are never alone. Some key benefits designed specifically for retailers include: • Comprehensive materials and guidance to maintain ATF/legal compliance with everything from a 4473 overlay to a new legal hotline just for retailers. • Discounts to help retailers grow from national brands such as Federal Express® and Staples® to cost savings for services such as credit card processing, employee background checks and telecommunications offerings. • Customized services and amenities at the industry’s leading trade event, the SHOT Show®. • Programs and partnerships to help recruit new customers such as First Shots®, Hunting Heritage Partnership® and the NSSF Range Grant Program. • Discounts on the industry’s benchmark research that gives retailers a competitive edge During this year when our industry will be challenged more than ever, your NSSF membership helps you grow your business and adds one more strong voice to our chorus. Contact Bettyjane Swann at (203) 426-1320 or WWW.NSSFMEMBERSHIP.COM NSSF_RETAIL_SI_Jul.indd 1 4/27/12 12:26 PM 14 JULY 2012 Subscribe to SI DIGITAL

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