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Shooting Industry July 2012 Digital Edition - Page 110

Industry Industry watch Russ Thurman U.S. Firearms Industry — It’s Not All In The X-Ring T he firearms industry is enjoying a level of commerce that is rightly the envy of other businesses in the nation. Manufacturers are in maximum production mode, distributors are scrambling to acquire every product they can, and dealers are shouting, “I can’t get enough guns to fill my sales.” Yes, business is good, as I report in my annual look at the industry (see page 36). That said, not every company in the industry is celebrating, and there are ongoing and future battles that would hurt the industry. With the steady U.S. withdrawal from battlefields in the Middle East, and federal spending cuts that could cut the 2013 defense budget by $54 billion, many high-value government contracts are being short-ended. Industry companies counting on the full range of the contracts are facing major shortfalls. In U.S. firearm production, many new rifle manufacturers are floundering after misreading the future of the market. In 2010, according to the ATF’s annual report, 44 additional companies began producing rifles, many obviously motivated by the white-hot rifle sales in 2009, when production jumped 29 percent over 2008. However, in 2010, rifle production dropped 19 percent, the largest decrease of all firearms for the year (see page 38). In comparison, 17 new handgun manufacturers and three new shotgun manufac- turers began production in 2010. Handgun production increased 17 percent in 2010 and shotguns decreased 1.2 percent. Hopefully, the new rifle manufacturers will regain their footing and continue in business. On the anti-gun, anti-industry front, there are major issues that constantly threaten the future of firearms and the health of the market. Microstamping is a flawed technology that would greatly increase the cost of a firearm and impact the marketplace at a significant level. Despite numerous studies denouncing the technology, major politicians, most notably New York Gov. Andrew Cuomo, nevertheless champion microstamping. Not every company in the industry is celebrating, and there are ongoing and future battles that would hurt the industry. The issue continues to be debated in New York’s State Assembly. In March, Remington Arms and Kimber Manufacturing strongly opposed an effort by the state to require microstamping. Traditional ammunition is another hot topic that is favored by anti-gun, antihunting advocates. The Center for Biological Diversity is in constant attack mode in its effort to have ammunition containing lead banned. Such a ban would drive up the cost of ammunition to a level that would be crippling. For more information on microstamp- ing and traditional ammunition, visit www.nssf.org/gov. Looking to this year’s national election, the prospect of a second term for President Obama doesn’t bode well for the industry. While the president has not advanced his anti-gun agenda and has muzzled the antigun movement, once unencumbered for a second term, there is every reason to believe the president will make good on his well-established promises. It is wise to remember that in 2008, thencandidate Obama featured on his website a statement concerning his and then-vice president candidate Joe Biden’s position: “They also support making the expired federal Assault Weapons Ban permanent, as such weapons belong on foreign battlefields and not on our streets.” While reinstating the assault weapons ban may be farfetched, there is plenty of pain a second-term President Obama could inflict on the industry. And you can be assured he would do so while stating that he fully supports the Second Amendment. Now is not the time to be cocky. Yes, business is good, and the industry is indeed enjoying a cultural renaissance of gun ownership in the United States. Yet, there are elements in our country still dedicated to destroying gun ownership, and with it, the destruction of the industry. Arrogance, along with complacency, is a mistake those in the industry would be wise to avoid. Team USA — Shoot For The Gold! W e at FMG Publications are proud sponsors of USA Shooting. We like the organization’s athletes and leadership. USA Shooting athletes do more than shoot well. They carry the United States Flag on the ranges of the world and represent our country — and our industry — in a way that is notable. Now, 22 athletes from USA Shooting are set to represent us on the world’s largest stage later this month, the XXX Olympic Summer Games in London. The U.S. Olympic Shooting Team roster includes six pistol shooters, eight riflemen and -women, six shotgun shooters and two Paralympians. The Olympic team will be formidable, having competed in 25 Olympic Games overall, while garnering 11 Olympic medals previously, including five gold. 110 JULY 2012 The makeup of this team has a distinct military flavor, with nine Olympians and two Paralympians either currently serving or having previously served in the U.S. military. Seven of those athletes are from the U.S. Army’s Marksmanship Unit in Fort Benning, Ga. Salutes to USA Shooting and our U.S. Olympic Shooting Team. Shoot for gold! For a complete roster of the 2012 U.S. Olympic Team for Shooting, visit www.usashooting.org. Continued on page 109 Subscribe to SI DIGITAL www.shootingindustry.com

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