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Shooting Industry July Digital Edition - Page 24

Outdoor Outdoor marketplace J.K. Autry Dealers, Help Your Local Boy Scouts Earn NSSF Grants D ealers, you have an opshooting sports programs, and portunity to help your provide matching funds at least local Boy Scout Counequal to the grant request. This cils gain financial support from is where dealers can become inNSSF. In addition, dealers who volved by helping Scouts raise are members of NSSF will benthe matching funds. NSSF will efit from a $100,000 challenge provide funding to the first 50 grant program, which focuses qualifying applicants, up to a on encouraging shooting sports maximum of $2,000 in matchprograms at local Boy Scouts of ing support. America (BSA) Councils. Councils must use awarded The challenge grants are funds toward the purchase of available to qualifying Boy equipment and supplies for Scout councils that plan to their shooting sports activities strengthen and increase their from an NSSF member retailer, activities in the shooting sports. a list of which is available at Such programs teach Scouts www.nssf.org/retailers/find. Exmarksmanship skills, firearm The industry has long supported the Boy Scouts. Now NSSF is amples of qualifying purchases and range safety, teamwork and offering $100,000 in grants to help Scouting councils improve their are ammunition, eye and ear fund-raising. protection, firearms, targets and shooting sports programs. “NSSF is taking its longshooting vests. standing partnership with Boy ties, NSSF is proud to assist local councils The NSSF BSA Council Scouts of America to a new level with in developing new and expanded opportu- Challenge Grant guidelines and applithis challenge grant,” said Chris Dolnack, nities for Scouts to gain knowledge of the cation procedures are available at www. NSSF senior vice president and chief mar- shooting sports.” nssf.org/bsagrant. keting officer. “With the shooting sports Boy Scout councils applying for a For more information, contact Melissa among the most popular Scouting activi- grant must specifically earmark funds for Schilling at NSSF at mschilling@nssf.org. X7 Rifles Now Offered Exclusively To Independent Dealers T he popular X7 series from Marlin Firearms is now being offered exclusively to independent firearm dealers. Marlin promotes the X7 as “a rifle that you can be proud of at a price you can afford,” and the X7 characterizes Marlin’s more than 140 years of rifle-making experience. The bolt action features the Pro-Fire Adjustable Trigger Sys- Marlin X7 tem, precision button-rifled barrel with target-style recessed muzzle crown, fluted bolt, pillar-bedded stock and Soft-Tech Recoil Pad, which dramatically lessens felt recoil. The X7 rifles range in MSRP from $391.03 for the X7 Long Action, X7 Short Action and X7Y Short Action, to $505.29 for the X7S Long Action and X7S Short Action. Also available are the X7C Long Action and X7C Short Action at $425.60 MSRP, and the X7VH for $396.95 MSRP. For additional information, visit www. marlinfirearms.com. Winchester Launches Social Media Blitz ans of Winchester Ammunition can now follow “The American Legend” on its new social media pages on Facebook, Twitter and YouTube. Customers can explore new products, photos and videos, and keep up with Winchester news, promotions, events and more. “It’s important we communicate with our customers using creative online and social media strategies,” said Brett Flaugher, vice president of sales and marketing for Winchester Ammunition. “We are prepared to deliver quality content that promotes the legendary Winchester brand on a consistent basis. Our customers will have great experiences through our social media sites.” To view Winchester Ammunition’s social media sites, visit www.facebook.com/ winchesterammunition, www.twitter.com/winchester and www.youtube.com/winchesterammunition. F 24 JULY 2011 Read SI DIGITAL www.shootingindustry.com

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