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Shooting Industry July 2010 - Page 24

Outdoor Outdoor marketplace J.K. Autry Sales Heat Up With Manufacturer Promotions, Rebates R uger recently announced a sizzling promotion to support its new LCR-357 revolver. During the Ruger 357 Ways to Win sweepstakes, which runs through July 15, 357 LCR-357 branded items will be given away, including five of the new revolvers. “We’re excited to give Ruger fans a chance to win our newest revolver, the LCR-357,” said Michael Fifer, Ruger CEO. “We had great success with the introduction of the original LCR, and we’re confident that this compact revolver chambered in the powerful .357 Magnum will also do very well in the marketplace. The ‘Voice of the Customer’ program helped design this gun, and we’re happy to give back to our customers with this sweepstakes.” Additional sweepstakes prizes include range bags, gun rugs and cleaning kits, clothing, hats and coffee mugs, all featuring the Ruger LCR-357 logo. Participants can register once a day at www.Ruger. com/357WaysToWin. Beretta U.S.A.’s Perfect Storm promotion, which runs through Aug. 31, gives customers a free high-capacity Beretta’s Perfect Storm magazine with the purchase of any current Px4 Storm model. To receive the magazine, customers must mail in the redemption coupon and necessary documentation by Sept. 30. Additionally, Beretta announces important updates to its America’s Defenders Rebate Program. Military personnel are now eligible for the program, whereas before the offer was only available to in- dividuals in law enforcement, security officers and qualified first responders. Now military personnel, along with other qualified purchasers, can receive a $50 rebate on the purchase of Px4 Storm pistols and 92/20Two series pistols. Through the updated program, the Beretta Cx4 Storm carbine model is now also eligible for the $50 rebate. “Adding the Cx4 Storm carbine to the applicable products allows the professional the option of purchasing a pistol and a complementary carbine in the same caliber using the same magazines, and to receive a $100 rebate check from Beretta,” said Gabriele de Plano, vice president of tactical marketing. “More importantly, Beretta has always supported our troops by providing them with the best 9mm combat pistol in the world, and can now offer the rebate to thousands of active military personnel.” For more information on the Perfect Storm promotion and the America’s Defenders Rebate Program, visit www. FNH USA Adds Options, Promotes Dealer Incentives T o spur summer sales, FNH USA recently introduced an opensighted version of the PS 90 — the PS 90 Standard in black and OD green finishes. The PS 90 Standard has an MRSP of $1,695, a $500 savings from the USG and TR configurations. “We designed a unique top rail to increase the flexibility of the bullpup carbine. The PS 90 Standard has a new 1913 rail with integrated iron sights,” said Ken Pfau, vice president for commercial and law enforcement sales. “This was a way to give more flexibility in sight options, and makes the PS 90 more affordable to shooters FNH USA is now offering an open-sighted version of the PS 90. 24 JULY 2010 without sacrificing quality.” In addition, FNH USA is promoting three stocking dealer packages designed to drive sales of its products, increase consumer visibility for the brand and add profitability for dealers. The Tier One Feature Dealer Package requires a seven-gun purchase, with dealers choosing from numerous models of the FNP-45, FNP-9, FNP-40 and the new FNX-9 and FNX-40 pistols. The FNP-45 is the free gun offered to dealers in this package. The Tier Two Feature Dealer Package requires the purchase of six guns, giving dealers the option to choose from different models of the Five-seveN pistol, the SLP shotgun and the TSR XP bolt-action rifle. Dealers will receive the SLP Mark I free with this package. The Tier Three Feature Dealer Package requires the purchase of four guns, allowing dealers to choose from models of the FNAR rifle, the PS 90 carbine, the SPR bolt-action rifle and the SCAR 16S carbine. The free guns in this package are a choice of an FNAR rifle or an SLP Mark I shotgun and an FNP-45 pistol. For more information on the stocking dealer packages, visit Read SI DIGITAL

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