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Shooting Industry July 2010 - Page 110

Industry Industry watch Promoting The Growth Of The Industry Russ Thurman T he 2010 Shooting Industry Masters has already set records, and the first shots haven’t been fired. The competition will be held July 23-24 at the Heartland Public Shooting Park in Grand Island, Neb. At mid-June, more than 60 teams have entered the shooting event, which is owned and conducted by FMG Publications. Our goal for the number of teams for this year’s competition was 60. We’ve now begun adding teams to a “waiting list.” We are honored that so many companies have responded to our call to join us on the firing line to help raise money for NSSF’s First Shots program. It’s a program we believe is key to increased business for companies throughout the industry. Through its seminars, conducted at ranges throughout the country, First Shots introduces new shooters to handguns, rifles and shotguns, and does it in a way that’s safe, informative and fun. This translates “ into new customers. In 2009, First Shots conducted 259 seminars at 128 ranges in 38 states. According to Cyndi Dalena, First Shots program manager, of the 6,000-plus new shooters who attend a seminar, 2,580 returned to ranges and gun shops to spend This overwhelming participation supports FMG’s dedication to promoting our shooting heritage and the growth of our industry. $1,518,588 on firearms, gear, training, range memberships, etc. Now you know why we so strongly support First Shots. It helps build all of our businesses. You may not be joining us on the firing line later this month for the Shooting Industry Masters, but you can still help us help NSSF expand its First Shots efforts. During the Masters, we hold a raffle, with ” all the money raised going to First Shots. “If you’re not able to shoot with us in Grand Island, donating products to the raffle is the best way to make your presence felt at the Masters,” said Elizabeth O’Neill, Masters coordinator. To donate products to the raffle, call Elizabeth at 1-888-3153641 or e-mail her at elizabeth@ shootingindustry.com. We also are grateful to our sponsors — more than 20 this year. Without their support, we would not be able to conduct the Masters. The participation of our sponsors, teams, companies who donate products and this year’s host, Hornady, is greatly appreciated. This overwhelming participation supports FMG’s dedication to promoting our shooting heritage and the growth of our industry. To everyone who supports our efforts, thank you. Visit www.shootingindustry.com for more information. Kahr Arms Purchases Magnum Research Beretta Reduces Price Of Px4 Storm K ahr Arms announced in early June that it had acquired Minnesota-based Magnum Research. No details of the purchase were released. Magnum Research, founded in 1979, is responsible for the design and development of the widely regarded Desert Eagle Pistol. The firearms in its current product lineup include the Desert Eagle Pistol, Baby Desert Eagle Fast Action Pistol, Desert Eagle 1911, Micro Desert Eagle Pistol, Magnum’s BFR Revolvers, Mountain Eagle MAGNUM LITE Rifle and MAGNUM LITE Rifle. For more information, visit www.kahr.com and www.magnumresearch.com. eretta U.S.A. announced in mid-June that it has reduced the price of the Px4 Storm. The pistol is now available for an MSRP of about $500. Introduced in 2003, the Px4 has myriad customization options. It’s available in two operating systems and three calibers: 9mm, .40 S&W and .45 ACP. “This pistol has always had a great price-pervalue story, and now we’re able to offer it at an even lower price,” said Ryan Muety, director of marketing and consumer direct at Beretta U.S.A. Visit www.berettausa.com. Continued on page 109 B Subscribe to SI Digital: 110 JULY 2010 www.shootingindustry.com. Read SI DIGITAL It’s Free! www.shootingindustry.com

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