To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. The Hard Core Hunter Gun Cleaning System from Otis cleans rifles, pistols and shotguns from .17 caliber through 12/10 gauge. selling AR. When it comes to hunting firearms, don’t overlook glass cleaner for the scope. Each kit will be a little different, and each one will have your branded cleaning cloth in it so your customer has your phone number and can call you for help anytime, anywhere. “Now when your customer buys a rifle and says, ‘OK, I have the rifle, the scope, the sling and the ammunition and I’m all set,’ you can say, ‘Do you have a riflemaintenance package?’” Buck said. “Tell him, ‘It’s right there, and it contains everything you need to clean and protect your rifle and scope, and take care of it in the field. And if you buy it all together, you get 10 percent off.’” Most of the time, your customer is going to say, “OK, give me one of those, too,” Buck said. “Because you’ve planned ahead and put all the products together into one package, the customer doesn’t feel like you’re going to nickel and dime him with all these little things you want to sell,” Buck said. Why shouldn’t you just sell your customer a prepackaged gun cleaning kit that’s already sitting on your shelf? thing together and label it on the shelf as a “Shotgun Field-Cleaning Package.” “Use products you know you make the best margins on, and also give your customer the best quality. Put the kit on the shelf where your cleaning products are, and knock 10 percent off the price if the customer buys it all together,” Buck said. Then make a kit for rifles, one for revolvers and pistols, and one for the hot- Stand Apart From “Prepackaged” 44 JULY 2009 Read SI DIGITAL www.shootingindustry.com