To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Bonus Web Site Showcase 2009 Page 50 JULY 2009 • VOLUME 54 • NUMBER 07 Features Page 52 A.G. RUSSELL KNIVES BLACK HILLS AMMUNITION BUFFER TECHNOLOGY 26 28 Roxanne Smith VIDEO FMG Publications And P2K Shooting Range Host First Shots Media Day. Changing Opinions SI DIGITAL U.S. Firearms Industry Today Surge Rockets Sales, Yet Industry Still Faces Challenges. DIGITAL Cleaning Products SIVIDEO Russ Thurman w w w.agrussell.com w w w. black-h ills. co m w w w. b uf fe r te c h . co m G ALLERYOFG UNS.COM ELITE OPERATOR FMG PUBLICATIONS 43 48 Carolee Anita Boyles When Gun Sales Are Through The Roof, Don’t Overlook High-Margin Sellers! SI DIGITAL Selling Used Guns SI WEB Bonus Sam Fadala VIDEO w w w.galler yofguns.co m w w w. eo tac. co m w w w. f mgp ub l ic at io n s. co m Generate Profit, Goodwill And Returning Customers. Page 26 5,250,000 5,000,000 4,750,000 4,500,000 4,250,000 4,000,000 3,750,000 3,500,000 3,250,000 3,000,000 2,750,000 2,500,000 2,250,000 2,000,000 1,750,000 1,500,000 1,250,000 1,000,000 750,000 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Industry News 8 8 12 15 16 Industry Targets Excise Tax Reform Beretta Announces First-Quarter Results Hunting And Firearms Top NSGA Report Brownells Holds Gunsmith Career Fair Newsmakers Columns 500,000 18 Page 28 SI DIGITAL Lethal Force Don’t Neglect The “Lesser Sellers.” Massad Ayoob 20 VIDEO Outdoor Marketplace Expert Tips To Sell More Knives. John Morrison 22 24 106 Arms And The Woman Shotguns For Home Defense: The Perfect Gun For Women. Lisa Parsons-Wraith Back Blast & Other Hot Gases Huh? Run That By Me Again! Commander Gilmore Industry Watch Yes, Liberals Buy Guns, Too! Russ Thurman Page 43 SI DIGITAL Departments 6 Letters 99 New Products SI DIGITAL Hot Link 103 105 Reader Service Classifieds VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 JULY 2009 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2009 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Read SI DIGITAL www.shootingindustry.com