To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lethal force Defense Trends PRESENTING THE NEW T “ he AWB spurred panic buying in the early ’90s. The Y2K phenomenon in 1999 did the same. Folks bought ordinary handguns and short-barrel, defense shotguns in droves, along with semiautomatic rifles. With the current buying splurge eclipsing both events in volume, some of this latter trend is apparent. Unlike the previous purchase sprees, this one is also driven by a severe economic recession, encouraging many non-gun people who are “haves” to arm themselves against a potential onslaught of “have-nots.” They don’t necessarily desire AR-15s. Many simply desire defense guns. Eight-to-11 shot pistols will do them just fine, as will that old standby, the 12-gauge “riot gun.” Built for the U .S . Military, the NEW lightweight MRDS delivers unsurpassed tactical performance . Available in either a 3 .5 MOA or 7 .0 MOA dot, the MRDS comes in black or tan, is adjustable for windage and elevation, weighs just 0 .85oz and features auto or manual dot intensity adjustment – making it the ideal accessory for tactical rifles and shotguns. The MRDS is available now in limited quantities and supported by national advertising . Don’t miss out, order today! They don’t necessarily desire AR-15s. Many simply desire defense guns. A number of dealers I’ve talked to see an uptick in sales of short-barrel, 20-gauge pumps and autos. These lighter, softer-kicking shotguns are seen as more suitable for younger and female members of households to use for selfdefense. Some dealers tell me they’ve sold out of medium-size .38 and .357 “service revolvers,” which are longstanding traditional recommendations for first-time shooters to use as homedefense handguns. ” Commercial Distributors RSR Texas . . . . . . . . . . . . . . . . (800) 752-4867 RSR Wisconsin . . . . . . . . . . . . . (800) 832-4867 RSR Nevada . . . . . . . . . . . . . . . (800) 634-4867 Simmons Gun Specialties . . . (800) 444-0220 Sports South . . . . . . . . . . . . . . (800) 388-3845 Bonitz Brothers . . . . . . . . . . . . (800) 825-7060 Ellett Brothers . . . . . . . . . . . . . (800) 845-3711 Gun Accessory Supply . . . . . . (800) 755-4867 Jerry’s Sport Center . . . . . . . . (800) 234-2612 Jerry’s Sport Center NE . . . . . (800) 456-5595 Night Optics . . . . . . . . . . . . . . (800) 306-4448 Outdoor Sports Headquarters . . (800) 444-6744 RSR Florida . . . . . . . . . . . . . . . (800) 541-4867 RSR New York . . . . . . . . . . . . . (800) 458-4867 Law Enforcement CampCo . . . . . . . . . . . . . . . . . . (888) 922-6726 Kroll International . . . . . . . . . (800) 359-6912 Hard economic times are bringing many people to gun shops to sell extra firearms they don’t need, and non-gun people are selling heirloom guns they’ve inherited, but perceive no actual need to keep. Used guns, of course, have a higher profit margin than new ones, and they delight the regular customers who have an affinity for fine old Colts, S&Ws and other top brands. The bottom line: Don’t neglect the parallel segments of the current “splurge market.” AR and AK rifles, high-cap pistols and the like are certainly the hottest items right now, but the other defense gun categories mentioned are pretty warm, too. Paying attention to them may bring you additional business that some of your competitors are overlooking. 9 www.shootingindustry.com Sales Tip For More Information Find Us At: InsightTechGear.com Toll Free: 877-744-4802 Colonial Arms offers the avid shooting enthusiast a wide variety of choke tubes in all standard constrictions. JULY 2009 19