To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Firearms Business Insurance Features Fuel The Sale W Endorsed By Circle No. 226 on Inquiry Card ith 20 years of shooting industry sales and marketing experience, Mike Etienne, the buyer for Turner’s Outdoorsman’s 13 California stores, knows what sells. “We’ve found that cleaning kits from Otis Technology sell great to shooters of all income levels,” Etienne said. All Etienne has to do is explain the benefits of Otis’ features. “It’s a system that cleans from breech to muzzle and keeps debris and fouling out of the firearm’s action, which is especially valuable if it’s a lever action, semiauto or pump. Patches that are pulled through the gun’s bore, rather than pushed, form a tighter seal, increasing cleaning efficiency tremendously. Coated Memory-Flex rods won’t scratch the bore, and the kits themselves are so compact they can fit in a cargo pocket or be dropped into a pack or range bag,” Etienne said. Etienne prides himself on having an exceptionally knowledgeable and well-trained sales staff, which makes all the difference. “With every gun or ammunition sale, they’re inquiring about the customer’s needs for vision and hearing protection, security and, of course, cleaning and maintenance. There are lots of excellent individual products that sell well — Hoppe’s BoreSnake is one — but when it comes to fully stocked, do-it-all kits, Otis is superior,” Etienne said. Circle No. 230 on Inquiry Card Circle No. 213 on Inquiry Card With Otis cleaning kits, there are several upgrade sales possible, including this Otis Elite System. 48 JULY 2008 www.shootingindustry.com