To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Opening On Sunday S hould you operate your gun shop on Sunday? If you’re already open on Sunday, you already know, based on the bottom line, whether you should continue. If you’re considering opening on Sunday, you need to know whether there’s enough potential business on the day to justify the time, salaries, etc. Begin by surveying your present customers. Would they like to see you open on Sunday? Do they know potential customers who would become your new customers if you were open on Sunday? If no other gun shops in your area are open on Sunday, that could be a good — or bad — indicator depending on, again, the customs and buying habits of your locality. If you do open on Sunday, begin advertising the fact well in advance. You can do all the right things, but unless all those potential customers know about it, your chances of success are greatly reduced. You’ll need to commit to working Sundays for a couple of months, as the word spreads. Among gun owners, word-ofmouth often trumps advertising. After two months, you likely know if opening on Sunday was a good idea. Only you truly know your turf. It’s obviously your decision. However, many gun dealers, particularly those with shooting ranges as part of their complex, have found that Sunday is more a day of profit than a day of rest. Selling crossbows is an easy transition for a firearms-only dealer. If you are not selling them, you are missing out on one of the fastest growing categories in the hunting industry. people don’t know that my competitive firearms shooting “ Most career developed out of my passion for hunting. I hunt all seasons with all weapons, including compound bows and, yes, crossbows. Like all of my equipment, I chose TenPoint because of its quality, durability, and accuracy. TenPoint is the best. ” Doug Koenig World Champion Professional Shooter To find out how to get started, Call Randy Wood, TenPoint’s National Sales Manager. TenPoint Crossbow Technologies 1325 Waterloo Road Suffield, OH 44260-9608 330.628.9245 800.548.6837 In a recent column, I said some “highly acclaimed high-tech defense ammo is ‘police only’ . and some is not.” Among the latter, I included Federal HST. In fact, (as Federal points out) HST is an L.E./police-only offering that is not sold or marketed by Federal in the commercial market. 9 Correction Circle No. 251 on Inquiry Card LO OKI N G TO THE FUTURE! • Hot-Selling Long Guns • Increase Your Flashlight Sales • Your Hunting Season Profits www.shootingindustry.com Circle No. 235 on Inquiry Card JULY 2008 21