To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Buck Knives has announced that Gil Butler is their new director of product development. Butler was formerly a category/channel manager at Gerber Legendary Knives. Prior to joining Gerber, he worked in the environmental and natural resources sector. Butler’s responsibilities will include determining consumer needs, product design and production feasibility. He will Buck Knives Adds Director work with marketing, sales and Buck’s executive team to ensure product development efforts are integrated with the company’s short- and long-term growth goals. “With big things happening at Buck Knives, Gil’s addition brings skills and experience in the knife and outdoor world that will serve as an integral part of our brand-growth strategy,” said Dave Visnack, vice presiG. Butler dent of marketing. Seth Fields is United Sportsmen’s Marketing’s (USM) new national sales director. His responsibilities include new business development, as well as project management. “We’re very excited to have a bright, experienced professional like Seth on our team,” said USM president Todd Lucas. “I’m confident he’ll make an instant and decisive impact on our bottom line, and that our clients will appreciate his personal approach to customer service and industry knowledge, his attention to detail and his dedication to excellence.” Fields, a graduate of Miami University-Ohio and a lifelong hunter and angler, comes to USM with more than 20 years of experience in the sporting goods industry. United Sportsmen’s Marketing Hires Sales Director Lisa Baker is Mossberg’s new marketing coordinator. Baker is responsible for communication relations with Mossberg’s advertising and PR agencies. “Her knowledge of the industry and experience in this field will be a great asset to help bring awareness of our brand to the consumer. With the new direction Mossberg is taking in the market, Baker will play a key role in obtaining our objectives,” said Mark Kresser, vice present of sales and marketing. Prior to joining Mossberg, Baker spent time as the advertising manager for Marlin Firearms, where her duties included media scheduling, along with creative and tradeshow coordination. O.F. Mossberg & Sons Signs Coordinator SUPER SIX Circle No. 249 on Inquiry Card Pete Brownell became president of Brownells Inc., effective Jan. 1. He is the grandson of founder Bob Brownell. He officially joined the company in 1998, serving as vice president for the past nine years. Former company president Frank Brownell remains with the company as chairman and CEO. “Dad founded the company on the foundation of providing customers unsurpassed service, selection and satisfaction,” Frank Brownell said. “I’ve done my best to carry on that tradition. I’m positive that, as Pete transitions into his new role, he’ll continue to put our customers atop his P. Brownell priorities.” www.shootingindustry.com Brownells Inc. Names President 18 JULY 2008