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Shooting Industry January 2013 - Page 62
Improvements Continue As NSSF Opens 35th Annual Trade Show O By Carolee Anita Boyles rganizers of the 2013 SHOT Show are putting the final touches on the industry’s largest trade show to be held Jan. 15-18 in Las Vegas. NSSF and Reed Exhibitions continue to work with the Sands Convention Center to enhance the facility, with the goal of providing the most value for exhibitors and attendees. From a low point three years ago, the show has bounced back. “I’m really pleased everyone has been able to work so well together to make the necessary changes,” said Steve Sanetti, NSSF president and CEO, recalling the poor rating the 2010 show received. “Going into the next show, it was palpable — everyone was looking at us very harshly, and saying, ‘OK, what are you guys going to do to fix this show?’ And I’m happy to say we succeeded. We wouldn’t have without the work, patience and cooperation we got from everyone.” Evidence of the event’s turnaround is borne out in the NSSF SHOT Show 2012 Report, sent to exhibitors in the fall. From a low satisfaction rating of 32 percent in 2010, exhibitor satisfaction rose to 75 percent in 2012. Attendee satisfaction went from 49 percent in 2010 to 82 percent during 2012 show. “I think the overall experience will be better, and attendees and exhibitors will continue to see improvements in the show,” said Chris Dolnack, NSSF’s senior vice president and chief marketing officer. “I feel really good about how far we’ve come, and the direction we’re headed with the SHOT Show.” Mark Kresser, president and CEO of Taurus, said NSSF has done a good job of dealing with some of the problems that plagued the show. “There’s been a high level of consistency over the past couple of years, and that’s what people were looking for: predictability and consistency. Now people know exactly what to expect when they go to the SHOT Show, and they’re getting good at navigating the venue,” Kresser said. Upgrades For 2013 SI DIGITAL Hot Link 62 Neither NSSF nor the Sands has been complacent since the highly rated 2012 show, officials say. “The Sands is undergoing a renovation,” said Deidra Cauley, NSSF’s director of exhibitions and conferences. “They’re renovating www.shootingindustry.com • NEW BUSINESS YEAR EXTRA 2013 Subscribe to SI DIGITAL