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Shooting Industry January 2013 - Page 34
Outdoor Outdoor marketplace Streamlight Pink Products In Demand ome in the industry believe the “pink craze” has long passed, but it’s clear many consumers are still purchasing pink products. Evidence: Streamlight’s donation of $107,000 to the Breast Cancer Research Foundation (BCRF) during October. To date, the company has donated nearly $336,000 to BCRF from sales proceeds of its pink flashlight products, designed to raise awareness for the disease. “Breast cancer affects millions of women and their families, and Streamlight is proud to continue doing our part to help raise money for a cure,” said Loring Grove, Streamlight’s global brand manager and a breast cancer survivor. The company donates $5 from each sale of its Pink Strion LED tactical light and $1 from sales of pink versions of its Nano Light and 2AA ProPolymer flashlights. The American Cancer Society estimates that 226,870 women were diagnosed with invasive breast cancer in 2012, while 39,510 were expected to die from the disease. Men also are affected, with J.K. Autry S Streamlight Pink Strion 2,190 men projected to be diagnosed and 410 estimated to die from the disease last year. Breast cancer is a disease that touches many of our friends and families in the industry. Companies that offer pink products in support of BCRF, and dealers who are carrying pink products like Streamlight’s Pink Strion LED tactical light, show customers that the industry cares. For more information on Streamlight’s work with the BCRF, visit www.streamlight.com. edring is offering dealers three introductory promotional packages valued at up to $679. Promotional packages include Redring demo sights, freestanding demo stand, brochures, hats, authorized dealer stickers, wall decorations and window signs. The first dealer package includes two Redring shotgun sights, three neoprene covers and one hat, valued at $429. The second package includes three Redring shotgun sights, four neoprene covers and three caps, valued at $579. The third package includes six Redring shotgun sights, seven neoprene covers and six caps, valued at $679. The Redring shotgun sight was developed for use on any shotgun with a rib. The Redring features smart technology that allows the shooter to immediately take fast and instinctive shots with both eyes open. This Redring introductory offer is limited to a first-come, first-served basis. For more information, contact info@redringuRedring Demo Stand sa.com or visit www.redringusa.com. R Redring Unveils Dealer Program CCY recentSCCY CPX ly launched a Retail Rewards Program, which awards dealers with a free SCCY pistol after selling 15 SCCY firearms. “We’re very excited to offer retail sales professionals the opportunity to earn free SCCY firearms for doing what they already do every day,” said Craig Dutton, SCCY president. The program began Nov. 1, 2012, and currently has no expiration date. “This is a way for us to thank the staff who work the sales counter. We hope the extremely attractive price and ‘no-questions-asked’ Lifetime Warranty that stays with the gun help make it the ideal 9mm for concealed-carry users,” said Joe Roebuck, SCCY founder and CEO. For more information and to download the Retail Rewards Redemption form, visit www.sccy.com. S SCCY Launches Retail Rewards NSSF Announces 2013 Retailer Seminars SSF has announced its 2013 schedule of free seminars for firearms retailers. Seminar topics include properly filling out Form 4473, inventory control, store security, straw purchase awareness and the NICS background check process. Seminars conclude with a question-and-answer session. Seminar dates are: Feb. 12, Miami, Fla.; March 12, Nashville, Tenn.; March 14, Montgomery, Ala.; April 16, Dallas, Texas; 34 N April 18, Oklahoma City, Okla.; May 14, Greensboro, N.C.; June 11, St. Louis, Mo.; June 13, Kansas City, Mo.; July 16, Des Moines, Iowa; Aug. 13, Cincinnati, Ohio; Aug. 15, Cleveland, Ohio; Sept. 10, Salt Lake City, Utah. For further information, contact Patrick Shay, NSSF director of retail development, at email@example.com. Also visit www.nssf. org/retailers. Continued on page 36 www.shootingindustry.com • NEW BUSINESS YEAR EXTRA 2013 Subscribe to SI DIGITAL