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Shooting Industry January 2012 Digital Edition - Page 62

2012 NSSF Adds Exhibitors, Amplifies Communication To Boost Value Of Mega Show he industry will converge on Las Vegas this month for SHOT Show 2012. To be held at the Sands Expo and Convention Center, Jan. 17-20, NSSF is promoting its fourday mega trade show as “Too Good To Miss.” T N More Exhibitors SSF has taken major steps to restructure SHOT Show, including adding more exhibitors. “We asked the 20 biggest manufacturers at the show to voluntarily downsize their booths to increase the space available. That let us bring some exhibitors from Level 1 up to Level 2, and helped with making the aisles wider,” said Steve Sanetti, NSSF president and CEO. It’s important, Sanetti said, that attendees not misinterpret why a manufacturer may have a smaller booth. “It’s not that the manufacturer is having a hard time or that he doesn’t place importance on the SHOT Show. It means he listened to our request to voluntarily downsize so we could accommodate more exhibitors on the show floor without crowding people,” Sanetti said. NSSF is also clarifying the type of exhibitors that will be permitted at the show. “Going forward, only companies that are involved in our core business — shooting, hunting, outdoor and tactical — will be able to exhibit at the show. This change clears the way for many companies in our industry that have been on the waitlist to begin exhibiting at the SHOT Show,” said Chris Dolnack, NSSF senior vice president and chief marketing officer, in a SHOT Show blog posting in early November. As part of the repurposing, Dolnack said NSSF removed nearly 100 of 400 waitlisted companies that did not meet the criteria of “core business.” NSSF also invited additional companies to exhibit at this year’s show. “It appears we will be able to accommodate more than 100 new exhibiting companies at the 2012 SHOT Show, and have all the remaining 122 companies that meet the criteria of our core business off our waitlist and exhibiting at the 2013 SHOT Show,” Dolnack said. Dolnack said NSSF will continue its efforts to improve the show. “We’re glad to be able to make so much progress so quickly, although we realize it wasn’t quick enough for some. Thanks for your patience and understanding. We really are listening,” Dolnack said in the blog. By Carolee Anita Boyles 62 Subscribe to SI DIGITAL • NEW BUSINESS YEAR EXTRA 2012

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